Customers are getting stuck at the point of Indecision

More and more buyers are struggling with indecision, leading to more deals getting lost before a purchase decision is made.

Mid-market and enterprise sellers need a specific toolset for how to overcome a buyer’s indecision, which means learning specific strategies for how to dial down the customer’s fear of making a purchase mistake.

Join for this session introducing the new live training program from WbD, to teach mid-market and enterprise sales teams how to overcome this phenomenon of customer indecision.

The session fuses WbD visual frameworks and training methods with the framework from the Wall Street best-selling book “The JOLT Effect”, written by Wall Street Journal best-selling author Matt Dixon.

“The JOLT Effect” is Dixon’s best-selling book, released in 2022, reveals why customers tend to choose inaction over action, and the counterintuitive playbook that high performers can use to overcome customer indecision and close more deals.

Agenda includes:

  • How to judge your customer’s indecision to boost close rates
  • Taking risk off the table through downside risk protection
  • The power of customer advocacy to earn a buyer’s trust
  • Why FUD fails, and the tool to help your customer not fear the finish line

Your hosts

Jacco van der Kooij

Winning by Design

Dan Smith

Chief Learning Officer
Winning by Design
Lindsey Bye

Lindsey Bye

Certified Trainer
Winning by Design

Miya Mee-Lee Dias

Head of Training
Winning by Design