Impact Roadshow: San Francisco

Invite-Only Executive Roundtable

Led by Jacco van der Kooij, CEO & Founder, Winning by Design  — author of Revenue Architecture.

There is more growth in your current system than you think. Let’s find where it is, and put AI to work to unlock it.

Most growth conversations start with pipeline. This one starts with growth systems. Join a small group of GTM executives for a working session built around one question: What is your growth system capable of?

In this workshop, you will be able to:

• Determine where you are in your growth journey
• Identify what your current system can actually support
• Pinpoint the constraint that is limiting growth

Across the industry, we see the same pattern. Growth rarely slows because teams stop pushing. It slows because the system hits a constraint. The next move now becomes straightforward:

How can AI help remove this constraint?

In this workshop, we will evaluate three possible paths:

• Do More — Increase acquisition.
• Do Better — Improve conversion and velocity.
• Grow Smarter — Design the system so growth compounds.

Each works, but only one fits your stage.

Designed for CROs, CMOs, and senior GTM leaders in recurring revenue businesses with ARR in the tens to hundreds of millions. Seats are limited due to the workshop format. This session is by invitation only.

Who Should Attend?

Ideal for Revenue & GTM Leaders at Recurring Revenue Businesses:

• CEOs & Founders pushing system-level GTM transformation rather than tactical tweaks

• CROs & Revenue Leaders focused on predictable, scalable growth and execution alignment

• CMOs & Marketing Leaders seeking cross-functional engagement that accelerates pipeline and conversion

• RevOps & GTM Operations Leaders responsible for measurement, process standardization, and data-driven execution

• Sales & Revenue Strategy Teams looking to operationalize AI and Bowtie-centric frameworks

• Growth Architects & Enablers invested in real-world benchmarking, peer insights, and facilitated roundtable problem-solving

This event is especially valuable for executives and practitioners from SaaS and B2B recurring revenue organizations who are ready to move beyond theory into practical transformation supported by peer insights and Winning by Design advisory frameworks.