Impact Roadshow: San Francisco

Invite-Only Executive Roundtable

What if your next wave of growth didn’t come from adding more pipeline — but from architecting systems where growth feeds growth?

Join Jacco van der Kooij, CEO and Founder of Winning by Design, the leading B2B Growth Advisory, partnering with global companies like Canva and Five9, as well as PE-backed growth-stage firms, to help them achieve compounding growth.

In this provocative, half-day executive roundtable, Jacco will challenge the myth of linear funnels and introduce a modern framework built on growth loops, revenue architecture, and AI-enabled compounding systems.

Designed for CROs, CMOs, and senior GTM leaders, this invite-only forum will explore:

• Growth as a system — not a set of tactics. Why outputs that feed future inputs separate scalable companies from stalled ones.
• Real growth loops in action. How what you’ve already built becomes the engine for what comes next — and how AI accelerates that momentum.
• Revenue architecture that endures. Benchmark your GTM system against frameworks designed to outlast channels, campaigns, and short-term tactics.
• Executive-level dialogue. A facilitated peer discussion — not presentations — focused on the structural GTM inflection points leaders are navigating today.

This is not another growth playbook seminar.

It is a strategic reframing for executives responsible for architecting predictability, velocity, and compounding performance in an AI-native world — where the funnel is obsolete, and growth loops define competitive advantage.

Who Should Attend?

Ideal for Revenue & GTM Leaders at Recurring Revenue Businesses:

• CEOs & Founders pushing system-level GTM transformation rather than tactical tweaks

• CROs & Revenue Leaders focused on predictable, scalable growth and execution alignment

• CMOs & Marketing Leaders seeking cross-functional engagement that accelerates pipeline and conversion

• RevOps & GTM Operations Leaders responsible for measurement, process standardization, and data-driven execution

• Sales & Revenue Strategy Teams looking to operationalize AI and Bowtie-centric frameworks

• Growth Architects & Enablers invested in real-world benchmarking, peer insights, and facilitated roundtable problem-solving

This event is especially valuable for executives and practitioners from SaaS and B2B recurring revenue organizations who are ready to move beyond theory into practical transformation supported by peer insights and Winning by Design advisory frameworks.