Increasingly, the most interesting information about deals in pipeline lies not in the CRM, but in other sources of data that can be directly accessed and analyzed via AI: product usage data, call data, email data, etc. Forward-looking rev ops teams are using tools to harvest these insights and incorporate them into an AI-informed forecast. Additionally, these teams use AI to highlight risks and opportunities that would benefit from intervention. The whole space is called AI Pipeline management, and this brief dives into considerations, risks, opportunities and vendors.