AI-ASSISTED MARKETING
AI RESEARCH ACROSS THE BOWTIE
Explore how AI is fulfilling the promise of personalized, scalable marketing by enabling agents to automate targeting, content creation, and engagement, while offering guidance on deployment strategies and evaluating current technology providers.
RESEARCH BRIEF
ABOUT THE RESEARCH
AI is delivering on the long-awaited promise of targeted, 1:1 marketing at scale. Agents can build lists, customize content, and engage prospects in ways previous marketing automation could only dream of. This brief describes the current state of play for AI marketing agents. How can you deploy these within your own company, and what should you look out for? The authors outline the important considerations for using AI marketing within your business, and we evaluate current technology providers.
Vendors covered include:
– Copy.ai
– Velocity Engine
– Jasper
– Copysmith (Rytr)
– Writesonic
– Scalenut
– Pepper Content
– Writer
– Koala
– Jay