DESIGNING & OPTIMIZING GTM FOR SCALING SAAS SINCE 2012.

1 out of every 4 public SaaS firms.

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WE'RE HOSTING "THE IMPACT SUMMIT - THE YEAR OF AI" ON MAY 14

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THE LATEST FROM WBD

LATEST RESEARCH
When AI Guides, Who Decides?

We are experiencing a fundamental shift in GTM, not just because of AI, but because Inbound and Outbound no longer deliver the growth needed.

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LATEST RESEARCH
In 2025, AI won’t just assist salespeople – it will replace them.

Starting in 2025, AI will transition from assisting to replacing human GTM efforts, driven by a fundamental shift in buyer-seller dynamics where AI-empowered buyers now possess more knowledge than traditional sellers.

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LATEST RESEARCH
How GTM Efficiency Affects IPO Readiness

In this groundbreaking paper, Dave Boyce and Jacco van der Kooij of Winning by Design, with data sourced by David Spitz of BenchSights, reveal a crucial insight: the era of “Growth at All Cost” (GAAC) in SaaS is over.

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WHAT'S HOT
Revenue Architecture Course

As a revenue leader, learn how to architect your revenue in order to achieve sustainable growth by understanding the fundamental principles of recurring revenue and the specific frameworks to apply across your GTM team.

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WHAT'S HOT
Complementary SPICED Micro-Course

SPICED is a customer-first approach that unifies your entire go-to-market team, meaning that everyone uses the same methodology, language, and goals.

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EVENTS
The Impact Summit - The Year of AI (San Francisco)

Join us May 14th for a masterclass, highly interactive event on AI-Led Growth - bringing together the best and brightest to tap into the power of AI to transform your GTM and drive growth (see press release).

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EVENTS
Certified Partner Showcase: SPICED Agents

We recently unveiled the first ‘SPICED Agents’ – AI conversational intelligence tools with WbD’s SPICED Framework fully integrated! Hear from Certified Partners, Grain, Momentum, and Fathom, as they walk through use cases relevant to Go-To-Market professionals.

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EVENTS
An AI Agent's First Month

We recently reviewed the first 30 days of Jack, Winning by Design’s AI-powered sales agent, on the job. In conjunction with 1mind and Clay, this session dove into the real-world impact of AI on sales execution, from appointment setting to CRM deal tracking and coaching performance.

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WHAT OUR CUSTOMERS SAY

300%+

ARR year over year

MURAL achieved a shorter sales cycle, increase in enterprise account penetration, and increase in close rates.

How do you get a 2.5k+ field
organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this
methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

Kim Ventura-Perkins

Senior Manager, Sales Enablement

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

Richard McGuinness

VP of Sales EMEA

The ROI and results we’ve seen make WbD a top recommendation of mine. They truly understand the science behind sales and sustainable growth.

Jonathan Morgan

Chief Growth Officer

200%

year over year growth

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

David Collett

EMEA Referral Partner Manager

Few companies grasp and can impart the science behind selling like WbD. It’s not just about running after a deal or hitting a quota; it’s about embracing a system that fosters solid growth. Their scientific frameworks and customer-centric methodologies have proven invaluable in shaping our sales process and driving sustainable revenue. Simply put, they’ve equipped our team to excel and deliver consistently.

Gail Behun

Senior Director, Sales Enablement

It’s like we’ve now got a sales GPS that guides us through each step, with WbD’s SPICED methodology and Bowtie Data Model. We’ve become more scientific in our approach to sales – no more shots in the dark. Now we identify the right triggers to amplify sales performance effectively.

Axel Pierotti

Transformation & Innovation Lead

WbD seriously stepped up our sales game. They ran a full-on training fiesta with our Enterprise Sales crew and leadership. Before even diving in, they got real cozy with our sales data to tailor-fit the training. And oh man, was it interactive and totally not snooze city. Our team nailed down the essentials and they’re using those strategies with clients with great success. Thes guys have it down – the perfect blend of customer love and smart, data-driven strategies.

Cory Fosco

VP, Enterprise Sales

400+

AEs, CSMs and Managers trained

We hit our annual company revenue goal at the end of August. And despite the current market forces, we’ve been able to further decrease our churn rates by working with WbD to revamp our playbooks and roll out training that unifies all of the GTM roles.

Tom Cheriyan

Sr. Dir. Revenue Enablement

HOW WE HELP YOU

Self-Guided Solutions

For teams who prefer to learn and implement at their own pace, our self-guided solutions provide on-demand access to Winning by Design’s proven methodologies, frameworks, and tools. Ideal for organizations looking to upskill internally and implement best practices independently.

Do it yourself:

Revenue Architecture

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Revenue Architecture Textbook

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Public Revenue Academy Training

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Essentials Access Pass

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Advisory Services

For organizations looking for expert guidance, our advisory and enablement services offer direct access to Winning by Design-certified experts. We provide the coaching, tools, and licensing to operationalize Revenue Architecture and upskill teams across departments.

Done with you:

Growth & Accelerate Access Pass

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AI-Led Growth Subscription

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Certified Software Partner Program

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Certified Consulting Partner Program

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Consulting & Training Services

For companies ready to accelerate growth and drive transformation, our consulting services deliver customized programs that align teams, optimize processes, and implement Revenue Architecture at scale. Our expert consultants work closely with you to create sustainable revenue systems.

Done for you:

GTM Process and Growth Design

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Private Revenue Academy Training

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Keynotes & Workshops

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OUR CONTENT HELPS YOU SUCCEED

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BONUS: DOWNLOAD THE FIRST CHAPTER OF THE REVENUE ARCHITECTURE TEXTBOOK