In 2026, Get Your Bowtie on Straight

Access Winning by Design’s latest toolkit to unlock the proven operating model used by today’s top recurring revenue leaders to align GTM, customer journey, and data model in one unified flow.

Download the Toolkit Preview

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What’s Inside the Toolkit?

Toolkit Preview Includes:
Full Toolkit Includes:
Bowtie Data Model Template
Customer Journey Mapping (Current vs. Ideal State)
Metrics vs. Benchmarks Worksheet
KPI Dashboard Template
RACI Framework
Operating Model Blueprint
Stakeholder Mapping Framework
GTM Motions Mapping
Tech Stack Mapping
Growth Loops Model
Who Has Access?
Anyone!
Growth Institute Members Only

Want the Full Toolkit?

Become a Founding Member of the Winning by Design Growth Institute to
unlock the unabridged 2026 Bowtie Toolkit and much more.

Who is the Bowtie Toolkit made for?

Built for Revenue Leaders Who Need Alignment—Fast

  • CROs, CMOs, COOs

  • RevOps & Strategy Leaders

  • Sales, CS, and Marketing Directors

  • Founders building or reinventing their GTM engine

Whether you’re diagnosing bottlenecks, realigning GTM roles, or setting your 2026 operating plan, the Bowtie Toolkit gives you the structure to get every team on the same page.

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Download the Toolkit

The SaaS market has changed drastically, growth is no longer about doing more, but about compounding smarter. Executives need to retool how they lead, plan, and present to their boards. With the Growth Institute, we’re equipping modern executives with the precision insights and peer support to make better decisions—faster, with greater confidence, and alongside peers facing the same boardroom challenges.

Jacco van der Kooij
Jacco van der KooijCEO @ Winning by Design

What’s Next?

Become a Founding Member of the Winning by Design Growth Institute to
unlock the unabridged 2026 Bowtie Toolkit and much more.

Talk with a GTM expert about your GTM growth

We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.

1 (415) 484-8992
  • Get clarity on the root causes slowing your growth

  • Understand which GTM improvements will deliver the biggest impact

  • Explore pricing, timelines, and the right engagement for your goals

Winning by Design is rated 4.8 out of 5 stars by G2 reviewers
4.8 / 5 stars by 750+ customers
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