AI-Assisted Marketing

This research brief analyzes the current and emerging role of AI in marketing, with a focused lens on messaging and content as the foundation of awareness and pipeline creation. Drawing on market analysis, vendor capabilities, and real-world implementation patterns, it outlines three levels of AI maturity—assistive, orchestrated, and autonomous—and the productivity, cost, and performance gains associated with each. The report also provides practical implementation guidance across people, process, and systems, helping marketing leaders move beyond experimentation toward scalable, AI-powered execution in a post–growth-at-all-cost era.

Best For

• CMOs and marketing leaders facing rising CAC and declining pipeline efficiency

• CEOs and founders navigating margin pressure and AI-driven market disruption

• Product marketing and content leaders responsible for messaging quality and scale

• Demand generation leaders seeking higher conversion and personalization without higher spend

• Revenue and GTM leaders aligning marketing investment to pipeline and ARR outcomes

• B2B SaaS companies modernizing outdated, agency-heavy content models

Key Takeaways

• Legacy marketing content models are too slow and expensive to sustain modern growth.

• AI delivers immediate gains by compressing content creation from weeks to minutes.

• The largest impact comes from orchestrated programs, not one-off AI writing tools.

• Personalization at scale materially improves engagement and conversion rates.

• Messaging and content are the logical entry point for marketing AI adoption.

• Teams that delay AI adoption risk higher spend and slower growth than competitors.

Vendors Covered

• Copy.ai
• Velocity Engine
• Jasper
• Copysmith (Rytr)
• Writesonic
• Scalenut
• Pepper Content
• Writer
• Koala
• Jay