Impact Summit 2025 Europe – Public Content

This slide deck distills the key insights from Winning by Design’s Impact Summit Europe, held in Ghent in October 2025. Across executive keynotes, research findings, and applied workshops, the content explains how growth is being redefined in the AI era—from valuation dynamics and GTM efficiency breakdowns to AI-Native growth loops powered by real-time data and product-led motion. Using the Bowtie framework, SPICED operating model, and AI GTM archetypes, the deck shows how leaders can move beyond “Do More” and “Do Better” toward “Grow Smarter” by architecting compounding systems that fuse humans and AI across acquisition, retention, and expansion.

Best For

• CEOs & founders leading AI-era growth transformations

• CROs, CMOs, and Growth Leaders redesigning GTM for compounding impact

• RevOps & GTM Operations leaders building real-time, system-level intelligence

• Product & PLG leaders aligning user-led growth with revenue outcomes

• Private equity & board members evaluating AI readiness and growth durability

Key Takeaways

• Growth above 40% remains the strongest driver of premium valuation (slides 3–5)

• SaaS-Native growth is stalling due to rising costs and outdated GTM systems (slides 4–8)

• AI-Native companies grow faster by turning users into champions and deciders (slide 9)

• Compounding growth comes from systems and loops, not headcount or spend (slides 13–24)

• Real-time, structured data is essential—95% of customer intelligence goes unused today (slides 44–53)

• SPICED creates a common, machine-readable language that connects humans and AI (slides 47–51)

• AI maturity evolves from assistive → agentic → orchestrative → autonomous GTM (slides 34–40)

• Small, continuous improvements in experience flatten retention curves and drive expansion (slides 75–76)