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Impact Summit 2025 US – Public Content

This deck captures the complete executive narrative, research, and frameworks presented at Winning by Design’s Impact Summit 2025 in San Francisco. It shows why growth velocity—not efficiency alone—now determines valuation, and how AI-led systems, growth loops, and closed-loop planning enable companies to regain compounding momentum. This is a comprehensive guide for leaders redesigning GTM in a post–grow-at-all-costs era.

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Summary

This flagship summit deck brings together market data, valuation analysis, GTM benchmarks, and AI-native operating models to explain why traditional SaaS growth playbooks are breaking down—and what replaces them. Drawing on BenchSights data, real-world AI-native examples, and Winning by Design’s Bowtie and Growth Architecture frameworks, the content demonstrates how growth is constrained by broken acquisition models, rising CAC, and siloed systems. It introduces modern GTM built around users, growth loops, and AI-led orchestration, and outlines a practical path from assistive AI to autonomous, closed-loop growth systems that increase velocity, certainty, and long-term durability.

Best For
  • CEOs & Founders accountable for growth, valuation, and long-term competitiveness

  • CROs, CMOs, and Revenue Leaders redesigning GTM for velocity and compounding impact

  • CFOs & Finance Leaders focused on growth certainty, CAC efficiency, and planning accuracy

  • RevOps & GTM Operations teams responsible for metrics, data models, and forecasting

  • Boards, PE, and Growth Investors evaluating AI readiness and growth durability

Key Takeaways
  • Growth above 40% commands disproportionate valuation premiums—and is increasingly rare

  • Classic “Grow at All Costs” GTM models are failing under rising CAC and slowing demand

  • Net New ARR must be understood across acquisition, retention, and expansion, not just top-of-funnel

  • AI-Native companies grow faster by activating users as the growth engine, not just leads

  • Growth loops outperform linear funnels by reducing risk and increasing revenue certainty

  • Real-time, closed-loop planning replaces static forecasting and manual course correction

  • AI maturity progresses from assistive → agentic → orchestrated → autonomous GTM

  • Velocity, growth loops, and AI together create compounding advantage—not in isolation

Additional Resources

Watch the Impact Summit 2025 Keynote from Jacco van der Kooij.

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Overview

FORMAT

PDF (125 Slides)

READ TIME

75-90 Minutes

AUTHOR

Winning by Design

PUBLISHED

May 20, 2025
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