Favorite Quote
"Many of life's failures are people who did not realize how close they were to success when they gave up."
-- Thomas Edison
Ask Me About
→ GTM strategy
→ Enterprise sales strategy
→ Frontline manager coaching
→ Deal diagnosis & inspection
→ All things sales, from prospecting to new logo sales to expansion
→ Outside interests include fly fishing and football
My Areas of Expertise
Revenue Architecture - Operating ModelGTM - Account PlanningGTM - Enterprise Sales DesignManager Coaching - Developing a Coaching CadenceManager Coaching - REKS FrameworkProspecting - Provocative Messaging
Some of My Clients
My Key Points
- Effect change for a GTM team occurs on the front line. Managers must be ruthless with a cadence of 1-to-1 coaching and regular deal inspection.
Certified to Teach
Revenue Architecture
Learn how to architect a full, modern revenue system, across six scientific models—from monetization and data models to growth and GTM alignment.
Best suited for:
Essentials in Revenue Architecture
Learn the basics around the six critical revenue models and frameworks that unify marketing, sales, and customer success.
Best suited for:
Growth Architecture
Move beyond tactics and dashboards and instead design scalable, resilient growth systems that compound over time—even as complexity increases.
Best suited for: