About the Course
Shift from brute-force growth to engineered systems that compound over time. Explore real-world case studies, structured models, and actionable planning frameworks — all aimed at helping you achieve long-term, capital-efficient growth.
Best for:
- CEOs and revenue leaders (CRO; Sales, Marketing, or Customer Success executives; Director/Head of Revenue Operations)
- Senior individual contributors who are rising into a Revenue leadership role
Blended course format:
- 6 hours LIVE instruction; three 2-hour sessions
- Delivered via Zoom video conference
- Exclusive async access to blueprints, videos, and exercises
- Industry-recognized certification
Price
$1,500 per seat
or contact us for a private course for your team
Prerequisites
Holding a leadership role (such as CEO, VP of Sales, CRO, Director of Revenue Operations) is recommended, but not required. Also, learners are best equipped for this course if they have completed the Revenue Architecture course, but this is also not required.
Curriculum
Learners engage with their certified Trainer in an experiential learning format, with 6 hours of live instruction including recurring revenue and compound growth frameworks and examples applied to real-world situations. Each learner receives access to our learning management platform for concept reinforcement through videos and frameworks.
How Recurring Revenue Works
About this session
Get introduced to the foundation of modern growth: treating revenue as a system. Explore how high-performing companies build repeatable, efficient revenue engines by aligning acquisition, retention, and expansion through structured models like the Revenue Factory and the Bowtie. Instead of chasing isolated wins, begin to visualize growth as a series of production lines — powered by real-time data and cross-functional coordination. By understanding how recurring revenue really works (and how it differs from re-occurring revenue), walk away with a clear map of your own revenue streams and the data structures needed to support scalable, predictable growth.
How Compound Growth Works
About this session
Uncover the real reason why growth often stalls: compounding stops. The focus shifts to identifying whether a business is compounding or decaying — and how to reverse the trend. Using examples from SaaS and AI-native companies, the session explores how modern GTM teams create self-reinforcing systems through loops: viral loops, expansion loops, advocacy loops, and more. Through the Bowtie Diagnostic and Growth System State Check, assess where current GTM motions are leaking — and how to redesign them for long-term efficiency and impact. Leave with a draft loop architecture tailored to your business context and stage.
Architecting Modern Growth Machines
About this session
Bring everything together into one operating system. Learn how to architect modern growth machines by aligning three core elements: systems, processes, and people. The session begins with the data layer — designing a standardized model that supports real-time visibility and AI-native execution. Then, it moves into processes: frameworks like SPICED that translate strategy into repeatable action. Finally, it repositions people not just as drivers of growth, but as interpreters, coaches, and governors of compounding systems. The session culminates in designing an Operating Model — complete with cadence, incentives, scorecards, and executive behaviors — that ties it all together into a machine that compounds. Leave with a custom Growth Machine blueprint, ready to implement.
WbD Course Format
| Course Prep | - | - | - | Receive access to online LMS | - |
| Week 1 | - | - | - | Live session 2 hours | - |
| Week 2 | - | Live session 2 hours | - | Live session 2 hours | - |
| Week 3 | - | Certification exam approx. 60 min | - | - | - |
The Scientific Models that Govern Recurring Revenue
Business Model
Recurring revenue business models operate on an arc between two extremes: ‘pay upfront’ versus consumption-based. Each point along the arc has implications for sales cycle, win rate, level of risk, and GTM motions.
Data Model
The modern Data Model for recurring revenue is represented as a bowtie, aligning all Revenue capabilities with a consistent set of metrics.
Mathematical Model
The Mathematical Model shows that growth in a recurring revenue business is based not on linear mathematical principles, but on exponential arithmetic.
Go To Market Model
GTM models of Marketing, Sales, and Customer Success are aligned based on number of deals per year and ACV, in order to deliver the best customer experience at the right cost to serve.
Growth Model
Use this model to develop an understanding of what stage a business is in, and at what point it should move to the next stage to accelerate growth and scale.
Operating Model
One consistent Operating Model across Sales, Marketing, and Customer success unites all Revenue teams with a shared language, way of working, and methodology.
See here for the latest course schedule to sign up
Certification
When you pass the case study at the end of the course, you will receive the following industry-recognized certification that you can post to your LinkedIn profile.
Training for 8 or more people?
Contact us to discuss private course options.