Books
Definitive frameworks for recurring revenue growth
Awareness
Awareness Stage
The stage where potential customers first recognize a problem or opportunity and become aware your solution exists.
Education
Education Stage
The stage where buyers learn about their problem, explore possible solutions, and deepen their understanding of what they need.
Selection
Selection Stage
The evaluation stage where buyers compare options, validate fit, and decide which solution to purchase.
Onboard
Onboard Stage
The stage where new customers are activated, trained, and guided toward achieving their first meaningful outcomes.
Impact
Impact Stage
The stage where customers experience measurable value and results from your product or service.
Expansion
Expansion Stage
The stage where satisfied customers grow through increased usage, additional products, or renewals.