Getting Your Bowtie on Straight for 2026

How to Align Your Entire Revenue Engine Around the Customer Journey

As recurring revenue models mature and customer expectations rise, one truth becomes impossible to ignore: your customers don’t think of you in silos, so why does your business still operate in them? The companies winning in 2026 are the ones that have their Bowtie on straight, aligning every part of the customer journey across marketing, sales, customer success, and operations.

In this actionable session, Winning by Design experts will reveal the key insights and emerging best practices for tuning your Bowtie model to today’s revenue realities. We’ll discuss how high-growth teams are eliminating cross-functional friction, the critical handoffs that still break most customer experiences, and the Bowtie metrics that matter most going into 2026.

You Will Learn How to:

• Diagnose where your revenue engine is misaligned—and how to fix it
• Break down internal silos using a shared Bowtie operating model
• Build seamless, customer-centric motions that increase conversion, expansion, and retention
• Apply the Bowtie to unify GTM planning, forecasting, and execution for 2026

Who Should Attend?

• CEOs & Founders leading cross-functional revenue alignment and strategic GTM transformation.

• CROs & Revenue Leaders responsible for unifying Marketing, Sales, CS, and RevOps around shared goals and predictable execution.

• Heads of Revenue Operations & GTM Analytics who build and benchmark Bowtie models, diagnose misalignment, and standardize data-driven GTM systems.

• Marketing, Sales & Customer Success Leaders focused on reducing silos, improving handoffs, and boosting conversion, retention, and expansion.

• Strategy and Growth Architects seeking actionable frameworks and planning tools for 2026 execution.

This workshop is perfect for GTM leaders at SaaS and recurring revenue companies who are ready to move beyond isolated motions and embed a repeatable, customer-centric Bowtie operating model throughout their revenue engine.