IN-PERSON EVENT

The Impact Roadshow: London

Event date
February 25, 2026

Wednesday

9:00 am - 12:00 pm Greenwich Mean Time

Event location
EF Offices

22 Chelsea Manor St., London SW3 5RL

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About the Impact Roadshow

After a sold-out inaugural year of Impact Summit 2025, one thing is clear: the future of GTM is being written by our customers – those on the front lines building, testing, and scaling what works. Winning by Design customers are not only adapting to change – they’re leading it.

We’re bringing real stories of GTM transformation to London!

Join us for Impact Roadshow 2026, a global series of curated, invite-only roundtables where local leaders share how they’re operationalizing growth, aligning teams, and activating AI across the Bowtie.

Impact-Focused Agenda

  • Welcome & Networking
  • Welcome & State of GTM in 2026
  • Partner Showcase
  • Customer Panel 
  • Insights from PE

(agenda subject to change)

Who Should Attend?

Ideal for Revenue & GTM Leaders at Recurring Revenue Businesses:

  • CEOs & Founders pushing system-level GTM transformation rather than tactical tweaks

  • CROs & Revenue Leaders focused on predictable, scalable growth and execution alignment

  • CMOs & Marketing Leaders seeking cross-functional engagement that accelerates pipeline and conversion

  • RevOps & GTM Operations Leaders responsible for measurement, process standardization, and data-driven execution

  • Sales & Revenue Strategy Teams looking to operationalize AI and Bowtie-centric frameworks

  • Growth Architects & Enablers invested in real-world benchmarking, peer insights, and facilitated roundtable problem solving

This event is especially valuable for executives and practitioners from SaaS and B2B recurring revenue organizations who are ready to move beyond theory into practical transformation supported by peer insights and Winning by Design advisory frameworks.

Executive Sponsors

education first (ef) logo, white

Hosted by:

lauren goldstein headshot, winning by design branding
Lauren GoldsteinChief Growth Officer | Winning by DesignLinkedIn
mike boogaard headshot, winning by design branding
Mike BoogaardManaging Director | Winning by DesignLinkedIn
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Learn, network, and grow alongside your GTM peers