About the Impact Roadshow

After a sold-out inaugural year of Impact Summit 2025, one thing is clear: the future of GTM is being written by our customers – those on the front lines building, testing, and scaling what works. Winning by Design customers are not only adapting to change – they’re leading it.

We’re bringing real stories of GTM transformation to Chicago!

Join us for Impact Roadshow 2026, an eight-city series of curated, invite-only roundtables where local leaders share how they’re operationalizing growth, aligning teams, and activating AI across the Bowtie.

Hosted by:



Impact-Focused Agenda (subject to change)

Arrivals & Networking

Welcome & State of GTM in 2026

Partner Showcase

Customer Panel

Insights from PE

Hosted by:

Lauren Goldstein
Lauren Goldstein
CRO
Winning by Design
Betsy Peters
Managing Director
Winning by Design

Venue:

G2 Offices
100 S Wacker Dr #600,
Chicago, IL 60606

Need directions? Tap or click here.