Situation
Canva, a leading visual communication platform valued at $40B, was rapidly expanding its global footprint with 150M monthly active users and $1.5B+ in annual revenue. As the company scaled across 190 countries, its GTM leadership sought to bring consistency and structure to how revenue teams operated globally.
Pain
As Canva expanded into B2B, teams lacked a consistent process and shared methodology. Sellers were unclear on how to succeed, customer experiences varied, and managers struggled to effectively coach their teams. Without a unified approach, scaling revenue predictably across regions became increasingly difficult.
Impact
Winning by Design partnered with Canva to implement SPICED as a common operating language across its global revenue organization. Through targeted Impact Sprints, frontline managers were equipped to coach more effectively, enabling teams to focus on the highest-impact skills.
This created rapid, measurable improvements in execution—driving revenue impact within a single quarter while establishing a scalable foundation for continued global growth.
CUSTOMER
Canva
INDUSTRY
B2B SaaS
SIZE
Growth-Stage
FOCUS AREA
Sales
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