Skills Course: Storytelling
Learn how to increase customer buy-in through compelling, memorable storytelling.
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About the Course
The Storytelling course equips customer-facing GTM professionals with the essential techniques needed to tell compelling stories that influence customers and drive commitment. The course focuses on using storytelling to create clarity, build conviction, and help customers connect decisions to outcomes.
Designed as a short, high-impact session, this course helps elevate performance and supports opportunities for new business and account expansion.
Curriculum & Learning Experience
Learners engage with a certified Winning by Design trainer in an experiential learning format that includes 2 hours of live instruction. The session incorporates role plays, breakout exercises, and recurring revenue frameworks applied to real-world scenarios.
Who This Course Is Best For
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Customer-facing GTM roles, including prospecting, sales, and account management
Course Format
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2 hours of live instruction, delivered as a single 2-hour session
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Live session conducted via Zoom video conference
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Exclusive Impact Toolkit containing frameworks and best practices
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Industry-recognized certification upon completion
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Maximum cohort size of 25 learners to ensure interaction and engagement
Prerequisites
- There are no prerequisites for this course
Course Details
Location
Online, delivered via Zoom
Standard Duration
1 week
Standard Schedule
1 live session (2 hours)
Upcoming Courses — Scheduled for Global Time Zones
Course Flow & Curriculum
Week 1: Storytelling
Module 1: Storytelling
Learning Objective:Acquire a comprehensive understanding of the cognitive effects of compelling stories on the brain. Explore the Simplified Hero’s Journey framework for creating impactful stories and tailor storytelling techniques to resonate with diverse audience segments. Align customer narratives with specific customer needs, and assess the effectiveness of storytelling through the use of a comprehensive scorecard. Gain the ability to conduct high-impact coaching sessions using call reviews, thus enhancing storytelling capabilities and overall impact.
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Industry-Leading Certification in 3 Steps
Enroll
Choose the certification program that aligns with your role and goals, and secure your place in a structured learning experience built around proven GTM frameworks.
Attend
Participate in live, interactive sessions where concepts are taught, discussed, and applied through real scenarios—not lectures or slide-only walkthroughs.
Certify
By attending the course session you validate your ability to apply the framework correctly, consistently, and in real GTM situations.
Proven. Trusted. Recognized.
Our work is consistently recognized by industry analysts, platforms, and practitioners
for setting the standard in modern go-to-market training.
Trusted by Revenue Teams Worldwide
Why Winning by Design Stands Apart
Open & Private Course Formats
Choose the training format that best fits your team—join open courses to build skills alongside peers, or run private sessions tailored to your specific GTM motion and priorities.
Open Courses
Learn alongside GTM practitioners from other SaaS teams in live, instructor-led sessions focused on practical skill development and shared learning.
Best for teams and individuals who want:
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Live, structured training without custom setup
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Exposure to how peers approach similar GTM challenges
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Fast access to proven frameworks and skills
Private Courses
Run focused training for your team, customized to your GTM context, customer profile, and execution challenges.
Best for teams of 8+ who need:
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Alignment across sales, success, marketing, or leadership
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Training tied directly to your real deals and customers
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Faster adoption through shared language and standards
Need group or international training?
We offer team trainings for 8+ people and deliver training across North America, Europe, AsiaPac, and Latin America — in English, German, French, Spanish, Portuguese, Chinese, and Japanese.
Frequently Asked Questions
What will I learn in this course?
In this course, learners develop practical storytelling skills to influence customer decisions and increase buy-in. Topics include structuring clear, compelling narratives, connecting stories to customer outcomes, and applying storytelling techniques in sales, prospecting, and account conversations.
What is the format and duration of the course?
The course is delivered live online over a single 2-hour session.
If I am unable to attend the live session, will a recording be provided?
Yes. While we recommend attending live, if possible, for the best learner experience, a recording will be provided by the course trainer following the live session.
Are there any prerequisites for this course?
There are no prerequisites. The course is designed for learners at all levels of experience.
How is the course delivered?
The course is delivered via live Zoom video session led by certified instructors.
Will I receive a certification?
Yes — learners who complete the course will receive an industry-recognized certification.
Can I take this course with my team?
Yes — this course can be taken as part of an open cohort or arranged privately for your team on a customized schedule by contacting us.
Is this course suitable for global participants?
Yes — Revenue Academy courses are scheduled across various time zones to accommodate global learners, and live sessions are conducted online. That said, if courses are not available regularly in your region, contact us to see if a training cohort can be arranged.
Can I apply what I learn immediately?
Yes. The course is designed as a practical, skills-based session. Learners are encouraged to apply storytelling techniques directly in live customer conversations and active opportunities immediately after the course.
How do I register for the course?
You can register for open cohorts through the Revenue Academy schedule, or contact us to explore private team sessions.
Ready to Influence Customers Through Stronger Storytelling?
Whether you’re preparing for your next customer conversation or sharpening core communication skills, this course teaches practical storytelling techniques to increase buy-in and drive clearer decisions.
Talk with a GTM expert about your GTM growth
We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.
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Get clarity on the root causes slowing your growth
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Understand which GTM improvements will deliver the biggest impact
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Explore pricing, timelines, and the right engagement for your goals
