Restaurant365 Doubles Sales Productivity with a Scalable Sales Playbook

Situation

Restaurant365 provides accounting and back office software for restaurant operators.

Pain

Revenue was doubling year over year, but sales productivity was starting to decline. They had an enthusiastic sales team, but experience levels varied across the team, and there was no proper sales process to support the necessary growth and drive toward ambitious growth targets.

Impact

After conducting an assessment, designing an updated sales process/sales playbook, and running strategic selling training for all AEs, VP of Sales Jimmy Speyer and his team were able to double their services multiple from the previous quarter, achieve 2x average value for new customers compared to the previous year, and hit their biggest month ever in new MRR.