Workshops That Align Teams and Accelerate Execution
Winning by Design workshops are hands-on, facilitated working sessions designed to create immediate alignment and practical momentum. Delivered by certified practitioners, they help teams internalize shared language, sharpen critical GTM skills, and translate strategy into action—whether at your revenue kickoff, leadership offsite, or remote session.
Delivered to employees at
The Problem with Most Workshops
Most workshops feel productive in the moment — but they fail to change how teams actually operate once the session ends.
The energy fades fast
You leave the room optimistic, but within days the momentum disappears. Without clear reinforcement or shared ownership, teams revert to old habits and familiar behaviors.
The content feels generic
The advice sounds reasonable, but it isn’t grounded in your GTM reality. When examples don’t reflect your customers, motions, or constraints, teams disengage quickly.
There’s nothing to apply
Stories are interesting, but they don’t translate into action. Reps walk away without concrete steps, managers lack tools to reinforce change, and nothing meaningfully shifts.
Results never materialize
Despite the time and investment, performance doesn’t improve. Alignment slips, numbers stall, and leaders are left explaining why another workshop didn’t deliver impact.
Why a Winning by Design Workshop is Different
Most workshops optimize for inspiration. Winning by Design workshops are designed for application, alignment, and sustained behavior change — grounded in how revenue teams actually operate.
Standard Workshops
Emphasis on presentation and thought leadership rather than application
Content designed for broad audiences, not your specific GTM motions or roles
Passive learning with limited opportunity to practice or apply concepts
No shared operating language introduced across teams to guide execution
Little to no reinforcement after the session ends to sustain change
Success measured by engagement, not by what changes afterward
WbD Workshops
Delivered by certified Winning by Design trainers with real GTM operating experience
Designed around your context, including your customers, motions, and growth priorities
Hands-on, role-based working sessions with exercises, breakouts, and applied practice
Built on proven frameworks such as SPICED and the Bowtie Data Model to create shared language
Reinforcement options available, including post-workshop coaching to support adoption
Clear outcomes defined up front, with tools teams can use immediately and repeatedly
How Our Workshops Work — and When to Use Them
About Our Workshops
Winning by Design workshops are designed for moments when teams need to align quickly and move forward together. Each workshop is a facilitated, hands-on working session built around your goals, your GTM reality, and the frameworks your teams will continue to use long after the session ends. Rather than delivering content, we focus on creating shared understanding, practical application, and momentum — so teams leave with clarity, confidence, and concrete next steps.
Who These Workshops Are For
These workshops are designed for teams and leaders responsible for driving revenue performance, including:
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Revenue, sales, and go-to-market leaders seeking faster alignment
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RevOps and enablement teams responsible for consistency and adoption
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Frontline managers who need practical coaching tools
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Cross-functional GTM teams preparing for a kickoff, offsite, or change initiative
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Organizations looking to reinforce frameworks like SPICED and Bowtie in real execution
Pricing
Our workshop packages are designed to fit a range of needs and audiences. Prices vary based on event size, format, and customization level.
- Virtual Workshops → starting at $10,000
- In-Person Workshops → starting at $15,000
Our Core Workshop Topics
Customization and additional topics available upon request.
Full
SPICED
A comprehensive workshop that aligns teams around the SPICED framework, creating a shared language for discovery, deal strategy, and decision-making across the revenue organization.
Coaching for
Managers
Role-based sessions designed to equip frontline managers with practical coaching tools they can use to reinforce behaviors, improve consistency, and support adoption after training or kickoffs.
Critical Event & Decision Process
Focused workshops that help teams identify and influence the key moments and decision paths that drive deals forward — improving strategy, timing, and execution.
Discovery
(SPI from SPICED)
Hands-on application of the SPI components of SPICED, helping teams run more effective discovery conversations rooted in customer reality and decision clarity.
Impact (Rational & Emotional)
Workshops that strengthen how teams communicate value by connecting logical business outcomes with emotional drivers — increasing relevance, clarity, and influence in conversations.
Provocative
Selling
Sessions that help teams confidently challenge customer assumptions, reframe problems, and lead higher-impact conversations without damaging trust.
SPICED &
Storytelling
A focused workshop that helps teams translate SPICED insights into clear, compelling stories — improving how value is articulated throughout the buying journey.
Let’s Kick Off the Right Workshop for Your Team
Every team’s context is different. We’ll help you identify the right workshop focus, format, and timing based on your goals, GTM reality, and upcoming moments that matter — whether that’s a revenue kickoff, offsite, or targeted skill reset.
Elevate Your Team’s Performance
Winning by Design workshops are designed to create real change in how teams operate — not just how they feel in the room. By combining hands-on application, proven frameworks, and expert facilitation, these sessions help teams align faster, execute more consistently, and carry momentum well beyond the event itself.
Increase Impact
Ensure time spent together leads to measurable outcomes by focusing sessions on real scenarios, role-based application, and clear next steps teams can act on immediately.
Increase Engagement
Replace passive listening with interactive working sessions that invite participation, discussion, and practice — keeping teams involved and invested throughout.
Increase Retention
Reinforce learning with shared frameworks, practical tools, and optional follow-up coaching so new behaviors stick and continue to show up in daily execution.
Increase Access
Support global and distributed teams with workshops delivered in person or remotely, designed to be effective regardless of location or format.
Led by Certified Winning by Design Facilitators
What Teams Say After the Workshop
Frequently Asked Questions
What are Winning by Design workshops designed to achieve?
Winning by Design workshops are designed to create immediate alignment and practical momentum. They help teams internalize shared frameworks, apply them to real situations, and leave with clear next steps that carry into daily execution — not just a productive session.
How are these workshops different from standard sales or enablement training?
Most workshops focus on content delivery or inspiration. Winning by Design workshops are hands-on working sessions, delivered by certified practitioners, built around your GTM reality, and reinforced with shared language and tools that teams continue to use after the session ends.
Who typically attends these workshops?
Workshops are designed for revenue-facing teams and leaders, including sales, customer success, marketing, RevOps, enablement, and frontline managers. They are often used during revenue kickoffs, leadership offsites, or moments when alignment and clarity are critical.
Can workshops be tailored to our team or growth stage?
Yes. While workshops are built on proven frameworks like SPICED, each session is tailored to your goals, roles, and GTM context to ensure relevance and practical application.
Are workshops delivered in person or remotely?
Workshops can be delivered either onsite or remotely. Both formats are designed to be highly interactive and effective, regardless of location or team distribution.
How long do workshops typically last?
Workshop length varies depending on the topic and objectives, ranging from 2 to 4 hours typically. We’ll recommend the right format based on your goals and available time.
Do workshops include materials or follow-up support?
Yes. Workshops include professionally designed workbooks and exercises to support application during the session. Optional follow-up coaching or reinforcement can be added to help teams sustain new behaviors after the workshop.
When is the right time to use a workshop?
Workshops are most effective during moments of change or focus — such as revenue kickoffs, new initiatives, skill resets, or when teams need to align quickly around shared priorities and language.
How is pricing determined?
Pricing ranges from $10,000 – $25,000+ depending on the workshop format, duration, and level of customization. After a brief conversation to understand your needs, we’ll provide clear, upfront pricing aligned to the scope of the engagement.
What is the next step if we’re interested?
The next step is to set up a short conversation to understand your goals, timing, and team context. From there, we’ll recommend the right workshop approach and help you plan a session that delivers meaningful impact.
Talk with a GTM expert about your GTM growth
We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.
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Get clarity on the root causes slowing your growth
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Understand which GTM improvements will deliver the biggest impact
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Explore pricing, timelines, and the right engagement for your goals
