Your Hub for Modern GTM Research and Best Practices
Explore our latest frameworks, blueprints, videos, and insights — from awareness to expansion — designed to help GTM leaders diagnose issues, improve execution, and build predictable, scalable growth systems.
Awareness Stage
The stage where potential customers first recognize a problem or opportunity and become aware your solution exists.
Education Stage
The stage where buyers learn about their problem, explore possible solutions, and deepen their understanding of what they need.
Selection Stage
The evaluation stage where buyers compare options, validate fit, and decide which solution to purchase.
Onboard Stage
The stage where new customers are activated, trained, and guided toward achieving their first meaningful outcomes.
Impact Stage
The stage where customers experience measurable value and results from your product or service.
Expansion Stage
The stage where satisfied customers grow through increased usage, additional products, or renewals.
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