How to Align Your Entire Revenue Engine Around the Customer Journey

As recurring revenue models mature and customer expectations rise, one truth becomes impossible to ignore: your customers don’t think of you in silos, so why does your business still operate in them? The companies winning in 2026 are the ones that have their Bowtie on straight, aligning every part of the customer journey across marketing, sales, customer success, and operations.

In this actionable session, Winning by Design experts will reveal the key insights and emerging best practices for tuning your Bowtie model to today’s revenue realities. We’ll discuss how high-growth teams are eliminating cross-functional friction, the critical handoffs that still break most customer experiences, and the Bowtie metrics that matter most going into 2026.

Exclusive Resource:

Attendees will receive first access to the 2026 Bowtie Planning Blueprint. This toolkit includes visual frameworks, KPI templates, and workflow diagrams designed to help you design an alignment immediately following the session.

Register and save your spot now!

You’ll learn how to:

  • Diagnose where your revenue engine is misaligned—and how to fix it
  • Break down internal silos using a shared Bowtie operating model
  • Build seamless, customer-centric motions that increase conversion, expansion, and retention
  • Apply the Bowtie to unify GTM planning, forecasting, and execution for 2026

Speakers

Jacco van der Kooij
Founder
Winning by Design