Designing Systems for Compounding Growth
Growth isn’t accidental—it’s architected. In this live webinar, Jacco van der Kooij introduces the foundational principles behind Winning by Design’s Growth Architecture program, a new executive framework for building compound growth machines in the AI era.
Over the last decade, Winning by Design has defined the science of Go-To-Market (GTM) design—from the Bowtie to Revenue Architecture—and has trained more than 4,000 executives to operate recurring revenue systems that scale predictably. This primer distills that experience into a concise, actionable session that helps executives understand how to move from people-driven to system-driven growth.
You’ll learn how leading “AI-Native” companies achieve breakout velocity without proportional headcount growth, and how to apply those lessons to your own revenue architecture—creating systems that compound, rather than decay.
Takeaways
Participants will leave with a Growth Machine Blueprint framework—a simple, visual model to help you:
- Identify where compounding stops and how to restart it.
- Align systems, data, and teams around compounding signals.
Shift leadership focus from growth at any cost to growth that compounds.
Who Should Attend:
This session is designed for CEOs, CFOs, CROs, CMOs, and Revenue/Operations leaders responsible for growth strategy and capital allocation. Ideal for executives at $20M+ ARR companies looking to re-architect for efficiency and sustained expansion.
Register and save your spot now!
What You’ll Learn
- How Recurring Revenue Works – Understand the three pillars of growth: acquisition, retention, and expansion. Learn how to structure your data model and map your own revenue factory to reveal untapped potential.
- How Compound Growth Works – Diagnose whether your growth is compounding or decaying, calculate GTM efficiency and cost of growth, and design your first growth loop architecture.
- Architecting Modern Growth Machines – Explore how systems, processes, and people combine into a single operating model—powered by real-time data, frameworks like SPICED, and AI-driven feedback loops.
- AI as Architecture – Discover how AI shifts from being a tool to becoming the infrastructure of modern growth, powering compounding velocity across teams.
