Discover the product-led growth strategies that built billion-dollar companies like Dropbox, Zoom, and Slack
In this exclusive launch-day webinar, our own Dave Boyce, Silicon Valley entrepreneur, Harvard MBA, and lecturer on product-led growth, will share insights from his upcoming book Freemium — the authoritative guide to building products that sell themselves.
Competing in tech today requires mastering product-led growth (PLG) — the strategy that built unicorns like Dropbox, Zoom, Slack, Atlassian, and DocuSign.
Today’s AI-native software companies are using the same “Freemium” playbook to achieve record-breaking growth:
- Give away software for free instead of hiring an expensive sales force.
- Let happy users spread the word.
- Offer premium subscriptions that create recurring revenue.
Whether you’re leading a SaaS startup, scaling a mid-market business, or running innovation initiatives inside a global enterprise, this session will help you leverage the product-led growth model to accelerate growth and build durable competitive advantage.
Bonus: Dave will take 10 minutes for live Q&A to answer your toughest product-led growth questions.
Don’t miss this launch-day event and the chance to get your hands on Freemium (available August 26 on Amazon).
Save your spot now!
In this session, Dave will cover:
- How to design products that create organic demand and scale without traditional sales.
- How PLG has evolved over the last three decades into the fastest-growing go-to-market model globally.
- Strategies for combining PLG with traditional enterprise sales to move upmarket and retain customers.
