MENLO PARK, Calif.–(BUSINESS WIRE)–Winning By Design has entered into a definitive agreement to acquire Austin, Texas-based Executive Answers to support continued growth. As part of this acquisition Executive Answers founder and CEO Ryan Cahill will be joining Winning By Design as a Partner and lead the Austin, Texas office.

SaaS Sales leader Winning By Design acquires Austin-based Executive Answers. Ryan Cahill joins as Winning By Design partner.

“We are thrilled to welcome Ryan to our team and launch our Austin office. His passion for SaaS sales and revenue strategy will be a great asset to our clients.” said Jacco van Der Kooij, founder of Winning By Design.

“I am honored to be joining the Winning By Design team who I believe to be the top firm in the SaaS sales world. Sales is becoming a science and requires a new methodology. That method for me is the SaaS Sales Method and the team is Winning by Design,” said Cahill.

The SaaS Sales Method is a science-based approach to building out revenue teams that spans Sales Development Representatives, Account Executives, and Customer Success Managers. With it, Winning By Design is able to impact revenue and implement company-wide change in process, behavior, technology, and strategy.

With this acquisition, Winning By Design continues its rapid growth in the area of SaaS sales strategy and organizational transformation. As most sectors of the economy begin adopting the systems-based go-to-market approach of SaaS sales, Winning By Design is positioning itself as the premier option for forward-looking sales organizations.

“Winning By Design has over 150 SaaS sales clients and is rapidly growing, which has been the driver for this deal. We are also thrilled to make an investment in the Austin market,” said Dominique Levin, Managing Partner of Winning by Design.

About Winning By Design

Winning by Design is the premier provider of strategy consulting and coaching programs for SaaS sales and high-velocity sales organizations. The firm is headquartered in Menlo Park, CA with global offices in Europe, China, Brazil, and Australia. To learn more visit

About Executive Answers

Executive Answers is a SaaS consulting firm that builds “Revenue Growth Engines” for SaaS startups. Executive Answers is located in Austin, TX. To learn more visit

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