Luke Starbuck
"If you want to improve, be content to be thought foolish and stupid."-Epictetus
Cold plunging, hiking, paddleboarding, mindfulness, 90s Japanese cars, tiny home living
My key areas of expertise
Some of my clients
My experience prior to WbD
My key points of advice to Revenue leaders
- View the whole bowtie holistically through the data and the insights. Get curious
- Precision and specificity in strategy provides what’s needed for effectiveness and efficiency in execution throughout Marketing, Sales and Customer Success
- Increase authenticity and trust between executive leaders across Marketing, Sales, Customer Success, Finance and Product
My example Deliverables
GTM Diagnostic
Created for a $1B+ international communications platform. Compiled pipeline data, revenue data, interviews with SMB, MM, and Enterprise sellers, assessed Marketing funnel, strategy and tactics. Provided foundational insights and strategy for Account-based Marketing, team structure, demand gen, outbound prospecting, sales team resourcing for hypergrowth goals.
Growth Model
Created for a $300M North American telco platform. Built integrated model for three scenarios that included sales team resourcing, ramp and onboarding, marketing demand gen, marketing budgeting, marketing team size and org chart. Built executive deck and talk track for annual strategy meeting and discussions, provided executive coaching and support to executives.
Product Expansion Strategy
Tailored growth support for the product org of a public professional networking platform. Supporting a major strategic multi-year push to expand product breadth and TCV for Enterprise and larger customers. Developed market insights and foundations for the demand gen and sales campaigns aligned to cross-sell and up-sell goals. Built enablement material, supported SPICED messaging.