Revenue Architects

Frederico Paredes

Favorite quote:

"A goal without a plan is just a wish"-Antoine de Saint-Exupéry

Ask me about:

Target archery, landscape design or travel planning.


My key areas of expertise

GTM DiagnosticsRevenue operating model implementation

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • Process is the foundation of any operating model; gather the best knowledge available to define yours, be open to change.
  • Well-defined metrics lead to effective decisions; ensure you have the right metrics to support decisions and promote continuous improvement.
  • Your team pilots your model; support them to deeply understand how to provide recurring impact to your customers.

My example Deliverables