Revenue Architects

Frederico Paredes

Favorite quote:

"A goal without a plan is just a wish"-Antoine de Saint-Exupéry

Ask me about:

Target archery, landscape design or travel planning.

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My key areas of expertise

GTM DiagnosticsRevenue operating model implementation

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • Process is the foundation of any operating model; gather the best knowledge available to define yours, be open to change.
  • Well-defined metrics lead to effective decisions; ensure you have the right metrics to support decisions and promote continuous improvement.
  • Your team pilots your model; support them to deeply understand how to provide recurring impact to your customers.

My example Deliverables