Excelling at sales starts with your inner stance: It starts by being dedicated to make your customers successful rather than just wanting to close a deal.
This means being obsessed with making things simple for the people around you.
Being dedicated to make this world a better place before ever selling a deal.
Certified to teach
Selling for Impact
Bring more impact to your customers through more effective conversations, provocative discovery, and win-win trading.
Prospecting for Impact
Apply proven techniques for bringing value to your prospects — not prospecting tricks or 'quick hacks', but methods that put the customer's pain points at the center of your prospecting process.
Managing for Impact
Managing a sales team requires entirely different skills from the role of an individual sales rep. This course teaches effective sales management training for frontline management and how to create a coaching culture within their team, how to run effective 1:1s and team meetings, and how to use role-play and call reviews to improve the team’s ability to positively impact customers.
What our learners say
We completed the Winning by Design training in order to improve ourselves as sales people, and learn to provide value to customer and not features. At Recruitee, our trainer was Boris and through his energy and willingness, it was really a pleasure to participate in the sessions. The framework provided by WbD is really efficient and makes you think a step further when you are working on projects. Would totally recommend!
Jean Marchipont
Business Development & Partnerships
AMSTERDAMOur instructor Boris not only refreshed my memory on several very useful frameworks within Sales to use as a BDR as well as AE - he was also able to broaden my knowledge into the entire modern Sales landscape, and all that is needed to be a successful Sales professional. The course was sometimes tough - but a very good learning for me to kickstart my career as an Account Executive soon. I am grateful to have attended the classes and highly recommend WBD to any Sales professional wanting to take the next step in their career. After completing the course I applied the multiple frameworks in my conversations and really noticed this increased the quality of my conversations, as I was more in control. This has led into booking more meetings that will spice up our pipeline :)
Roos Tros
BDR AmsterdamWbD helped me understand what are the best practices in Sales, especially that i'm a beginner in this field. The training was very smooth and constructive. Boris always made sure that everyone participates in the conversation, and that's what I liked the most. He is a very nice and friendly trainer, and all our sessions were fun and rich in useful information! (I also loved the songs he was putting in every break). Thanks to this WbD training, I was confident to start my new position and start approaching prospects in a professional and straight to the point way!
Sofia Laknit
Senior Business Developer LisbonTrainers make or break the experience, and we were so lucky to partner with the best. Everyone from our most senior strategic sales leaders to our newest sales hires was incredibly impressed by their expertise. Absolutely enjoyed working with Boris Bedzendt!
Alyssa Chamberlain
Program Lead | Asana SAN FRANCISCO, CABoris made all the training sessions really motivating. Great course structure and content on turning business problems into stories buyers can relate to. Highly recommended!
Avishek Rai
Marketing Lead, India & EMEA | Capillary Technologies Bengaluru, IndiaOur instructor, Boris, helped me to improve my SaaS sales skills. He was always there to answer our questions, even after the course. I learned which important factors to consider during the sales cycle and how to close deals faster.
Stephan Grafl
Senior Account Executive | Pleo LISBON, PORTUGAL