I’m on a mission to enable companies and sales professionals to achieve sustainable growth by emphasizing empathy and humanity through science.
I bring over a decade of experience at Silicon Valley icons like Okta, FireEye, Mattermark to early-stage startups.
I adapt my coaching to the individual, and focus my consulting on the unique intersection of product, people, and industry.
I make sure you have a healthy combination of accountability, healthy-habit formation, personality-tailored feedback and unconditional support.
I’m here to push you to your potential, not just your quota.
Certified to teach
Selling for Impact
Bring more impact to your customers through more effective conversations, provocative discovery, and win-win trading.
Prospecting for Impact
Apply proven techniques for bringing value to your prospects — not prospecting tricks or 'quick hacks', but methods that put the customer's pain points at the center of your prospecting process.
What our learners say
Sales professionals: This is the BEST investment! Winning by Design is an incredibly forward-thinking company that shares all its sales knowledge with you. The Sales Mastership program helped me streamline my sales cycle while building better rapport and trust with my prospects and clients. Invested in your success!
Claudia Adragna
Channel Account Executive | 7shifts
Toronto, CanadaInvaluable framework for constructive sales conversations! The content helped me think more critically about the customer conversations I was having and the ones I wanted to be having in the future. I learned evident and implementable strategies to take discussions to the next level and connect more deeply with my clients.
Courtney Rinden
Customer Success Associate | ID.me Washington, D.C.SaaS sales training that works! WbD helps solve the challenges that sales pros face day to day in a SaaS environment. I gained practical skills to use in calls, demos, and negotiations to help me speed up my sales process. Loved the style of teaching!
Hogan Bryan
Account Executive | Calendly Austin, TexasI recently completed a training course with Winning by Design, that provided me the key skills I need to bring more impact to customers. Highly recommended for all sales reps out there!
Big thanks to Ashleigh Early for sharing your knowledge and expertise - it was more than helpful!
Sander Frericks
Account Executive | Trengo UTRECHT, NL