Want to book a session with Shane?

Sign up for the Advisory Access Pass
or
become a Certified Partner

Advisors

Shane McGrath

Favorite quote:

"How much longer are you going to wait before you demand the best for yourself"-Epictetus

Ask me about:

- Building high-performing sales teams with interactive, real-world training methods.
- Winning by Design’s frameworks for 'Prospecting for Impact,' 'Selling for Impact,' and 'Managing for Impact.'
- Coaching sales leaders on storytelling, stakeholder management, and negotiation strategies.
- Creating impactful sales playbooks for teams without formal sales processes.
- Managing international sales training workshops and balancing travel with delivery excellence.
- Staying ahead of the curve in sales enablement tools.
- Training and Workshop facilitation and engagement.
- My passion for lifelong learning, mentoring, and enabling others to succeed.

badge-img

My areas of expertise

Manager Coaching - Developing a Coaching CadenceManager Coaching - REKS FrameworkManager Coaching - Effective 1:1’sManager Coaching - ForecastingManager Coaching - Managing with MetricsSales Coaching - Trade vs. NegotiateSales Coaching - StorytellingSales Coaching - DiagnosingSales Coaching - Stakeholder ManagementSales Coaching - Relationship MappingSales Coaching - DiscoverySales Coaching - Persona-Based MessagingSales Coaching - Overcoming IndecisionSales Coaching - Effective DemosSales Coaching - Deal AnalysisSales Coaching - Objection HandlingProspecting - Social ProspectingProspecting - Account-Based PlaysProspecting - AI AdoptionProspecting - Provocative MessagingProspecting - Effective Research

Some of my clients

My Key Points

  • Focus on Impact, Not Activity: Shift your team’s mindset from simply doing tasks to achieving meaningful outcomes. Train them to prioritise high-value activities that directly impact revenue growth.
  • Data-Driven Decision-Making: Use data to identify what works and optimise accordingly. Encourage your team to analyse success metrics, learn from failures, and iterate processes regularly.
  • Build a Culture of Collaboration: Break down silos between sales, marketing, and customer success. Align all teams on common goals and ensure they share insights and feedback for collective success.
  • Embrace Technology Thoughtfully: Implement tools that genuinely enhance your team’s performance, such as sales enablement platforms, but avoid tech overload. Ensure adoption through proper onboarding and ongoing support.
  • Champion Continuous Improvement: Regularly revisit processes, messaging, and tools. What worked yesterday may not work tomorrow—stay agile and open to change.

Certified to teach

Prospecting for Impact
Get more info
Prospecting into Enterprise Accounts
Get more info
Selling for Impact
Get more info
Selling into Enterprise Accounts
Get more info
Customer Success for Impact
Get more info
Managing for Impact
Get more info