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Shane McGrath
"How much longer are you going to wait before you demand the best for yourself"-Epictetus
- Building high-performing sales teams with interactive, real-world training methods.
- Winning by Design’s frameworks for 'Prospecting for Impact,' 'Selling for Impact,' and 'Managing for Impact.'
- Coaching sales leaders on storytelling, stakeholder management, and negotiation strategies.
- Creating impactful sales playbooks for teams without formal sales processes.
- Managing international sales training workshops and balancing travel with delivery excellence.
- Staying ahead of the curve in sales enablement tools.
- Training and Workshop facilitation and engagement.
- My passion for lifelong learning, mentoring, and enabling others to succeed.

My areas of expertise
Some of my clients



My Key Points
- Focus on Impact, Not Activity: Shift your team’s mindset from simply doing tasks to achieving meaningful outcomes. Train them to prioritise high-value activities that directly impact revenue growth.
- Data-Driven Decision-Making: Use data to identify what works and optimise accordingly. Encourage your team to analyse success metrics, learn from failures, and iterate processes regularly.
- Build a Culture of Collaboration: Break down silos between sales, marketing, and customer success. Align all teams on common goals and ensure they share insights and feedback for collective success.
- Embrace Technology Thoughtfully: Implement tools that genuinely enhance your team’s performance, such as sales enablement platforms, but avoid tech overload. Ensure adoption through proper onboarding and ongoing support.
- Champion Continuous Improvement: Regularly revisit processes, messaging, and tools. What worked yesterday may not work tomorrow—stay agile and open to change.