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Jacco van der Kooij

Favorite quote:

"I am not afraid of an army of lions led by a sheep. I am afraid of an army of sheep led by a lion."-Alexander the Great

Ask me about:

Revenue Architecture!


My key areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - Operating ModelRevenue Architecture - GTM ModelGTM - Enterprise Sales DesignGTM - Sustainable GrowthGTM - SaaS Benchmark MetricsSales Coaching - Overcoming IndecisionSales Coaching - Relationship MappingSales Coaching - DiscoveryRevenue Enablement - SPICED

Some of my clients

My Key Points

  • Be Data-driven
  • Seek for causality
  • If you can’t calculate it you are guessing

Certified to teach

Selling into Enterprise Accounts
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Overcoming Customer Indecision with the JOLT Effect
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Revenue Architecture
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