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Derek Sather

Favorite quote:

"Systems thinking isn't just a method of analysis; it's a way of seeing the world, recognizing patterns, and understanding the relationships that drive those patterns."-John D. Sterman

Ask me about:

As the Chief Commercial Officer at Winning by Design, I bring a unique combination of strategic expertise and personal resilience to the table. My advisory services are designed to help senior execute teams navigate complex market dynamics in order to achieve sustainable growth. I am an avid technical scuba diver with thousands of hours of underwater exploration experience. So, feel free to ask me about my favorite dives!


My key areas of expertise

GTM - Account-Based StrategyGTM - Leadership AlignmentGTM - Account PlanningGTM - SaaS Roles and Org DesignGTM - Technology Stack MaturityGTM - Team CompensationGTM - Sustainable GrowthGTM - Enterprise Sales DesignGTM - Hosting Effective KickoffsGTM - Ideal Customer Profile (ICP)GTM - Product-Led Growth (PLG)GTM - SaaS Benchmark MetricsRevenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelRevenue Enablement - Methodology Adoption Best Practices

Some of my clients

My Key Points

  • In the pursuit of sustainable growth, revenue leaders must harness the power of data-driven strategies, foster deep customer connections, and cultivate agility and innovation within their teams. Aligning sales and marketing and emphasizing continuous learning are not just strategies, but the foundation of success in today’s dynamic market.