Want to book a session with Chris?

All Access Pass holders can book sessions via their access pass hub.


Chris Allison

Favorite quote:

"What we do in life echoes in etern"-Banksy

Ask me about:

-SaaS and recurring revenue operations
- Sales enablement, Sales training, Seller recruitment, Team management, Sales compensation models
Onboarding, LMS development, Certification
- Sales collateral, Playbooks, Pitch decks, Skills coaching
SFDC reporting and dashboard development, Pipeline, hygiene, forecasting, management cadences
- GTM strategies and marketing automation, Outreach, Demo-led sales
- Customer acquisition and Customer retention playbook development (SPICED, REKS, etc)
- Experience in global technology sector, Cloud technology, Specialist and digital sales functions
- RKO /SKO presentations


My key areas of expertise

Customer Success - ExpansionCustomer Success - Handling Difficult ConversationsCustomer Success - Joint Impact PlanningCustomer Success - OnboardingCustomer Success - RenewalsManager Coaching - Developing a Coaching CadenceManager Coaching - Effective 1:1’sManager Coaching - ForecastingManager Coaching - Managing with MetricsManager Coaching - REKS FrameworkProspecting - Account-Based PlaysProspecting - AI AdoptionProspecting - Effective ResearchProspecting - Provocative MessagingSales Coaching - Deal AnalysisSales Coaching - DiscoverySales Coaching - DiagnosingSales Coaching - Effective DemosSales Coaching - Objection HandlingSales Coaching - Overcoming IndecisionSales Coaching - Persona-Based MessagingSales Coaching - Relationship MappingSales Coaching - Stakeholder ManagementSales Coaching - StorytellingSales Coaching - Trade vs. NegotiateGTM - Account PlanningGTM - Account-Based StrategyGTM - Enterprise Sales DesignGTM - Hosting Effective KickoffsGTM - Ideal Customer Profile (ICP)GTM - Product-Led Growth (PLG)GTM - SaaS Benchmark MetricsGTM - SaaS Roles and Org DesignGTM - Sustainable GrowthGTM - Team CompensationGTM - Technology Stack MaturityRevenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelRevenue Enablement - Coaching & Skills AdoptionRevenue Enablement - Methodology Adoption Best PracticesRevenue Enablement - Sales Enablement Technology IntegrationRevenue Enablement - SPICED

Some of my clients

My Key Points

  • Facts over feelings – be data led (rational) not personality led (emotional)
  • Build a revenue Engine – Art and Science maybe but mostly Science! Deploy the Bowtie as a measurement framework, add the telemetry, measure and analyse against benchmarks
  • Keep Sellers Selling – RevOps, Sales Enablement, sales excellence are there to help not hinder
  • Serve the seller don’t enslave them. Provide an assistive service to the acquisition teams not a taxation. (aka avoid the temptation to bury sellers in admin, analysis and please explains. Use managers and augment with Sales Ops for that.)
  • Cadence Cadence Cadence – Use a REKS model as a sales health-check for give (KS) and get (RE)
  • Absolute Accountability – Hold Sellers accountable to results and learnings, no free bar
  • Enjoy – add humanity and personality to the process, the comms the brand or risk blending into the blandness

Certified to teach

Prospecting for Impact
Get more info
Selling for Impact
Get more info
Selling into Enterprise Accounts
Get more info
Customer Success for Impact
Get more info
Managing for Impact
Get more info
Skills Course: Discovery Using SPICED
Get more info
Skills Course: Storytelling
Get more info