Build your Ideal Customer Profile (ICP)
Align your entire Revenue team to the right target accounts and segments using firmographic analysis and defined key buyer personas
Impact you’re looking for:
- Validation that your revenue team is targeting the right ICP
- Actionable strategies and recommendations for immediate deployment
- Step-by-step guidance for team members on how to source target accounts
Includes
- Firmographic analysis of your existing customer accounts
- Definition of your ICP, including key buyer personas within your target accounts
- Account Market Map with segmentation strategy recommendations for sourcing accounts
Key Steps
01.
Gather data
Review current customer, onboarding, and case study data
02.
Define the process
Identify current processes for account targeting by collaborating with Sales and Marketing
03.
Analyze the market
Evaluate various customer, prospect, and industry data to form your ideal ICP
04.
Provide definition and guidance
Solidify ICP and recommendations for target account sourcing