Winning by Design acquires Science to Sales to support Seattle’s Tech Boom

MENLO PARK, Calif.–(BUSINESS WIRE)–Winning by Design, the premier Software as a Service (SaaS) sales strategy consulting and coaching firm, has agreed to acquire Science to Sales to better serve Seattle based software companies. Winning by Design is headquartered in Silicon Valley, California, has eight offices around the globe, and three hundred customers including Adobe, Adroll, Outreach, and Zenefits. Science to Sales has been providing services to companies such as Host Compliance, Sentient Technologies, Linc Global. The acquisition signals the Pacific Northwest booming tech scene is drawing attention from around the globe.

Companies which innovate not only in what they sell but also in how they sell are winning big across business-to-business categories. A good example is software powerhouse Adobe, which saw their stock increase by 39.1% in the first half of 2018.

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Derek Sather, founder and managing director of Science to Sales and now managing director at Winning by Design, warns that if Seattle SaaS companies don’t invest in sales enablement, growth may be self-limiting: “In Silicon Valley, the shortage of tech salespeople is rivaling the shortage of programmers. With the high growth rates in Seattle tech, we might see similar shortages here soon. Sales is no longer a trade you acquire on the job over the course of fifteen years. Increasingly, tech companies are hiring recent graduates and are expecting them to do well in a very short period of time. Leading SaaS companies, such as Adobe Software and Zenefits, are investing in documenting their sales playbook and in in-house sales academies to bridge the gap (videos here and here).”

Chuck Marcouiller, Sr Sales Enablement Manager, at Smartsheets and head of the Sales Enablement Society in Seattle, says: “To win in today’s complex environment Sales has to become a science and collectively we can learn a lot from other process-industries about how to create predictable growth. We’re excited that Winning by Design is dedicating resources to the Seattle market by supporting the local Sales Enablement Society with their research and thought leadership.”

About Winning by Design

Winning by Design is the premier provider of SaaS and Sales as a Science strategy consulting and coaching programs trusted by over 300 SaaS and high-velocity sales organizations, ranging from Adobe, Adroll, to Zenefits. The firm is headquartered in Menlo Park, CA with global offices in Europe, Canada, China, Brazil, and Australia. Their new book The SaaS Sales Method | Sales as a Science is available on Amazon.

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