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Sales is Awesome

Jacco van der Kooij

Written by Jacco van der Kooij

Founder, Winning by Design


3 Things I Learned Last Week

Brief introduction: After considering a life in medicine I made the decision to pursue a career in sales — perhaps not the most common shift but one I’ve found incredibly rewarding. I still get to help people, I’m able to work with some of the most intelligent and driven professionals in tech and I’m always learning new skills to help me stay on top of my game. Here are some of the things I’ve learned this week.

1. Sales is Awesome
I work with some of the most kick ass sales people in San Francisco (seriously). They are creative, engaging and care about their customers. How do they build strong relationships so quickly? They are genuine, they are tireless researchers and they work hard to find the solution that will work best for each customer. Here’s a fun fact: we are called Happiness Officers at ToutApp. Why? Because our role is to help everyone we work with become successful, both inside and outside of our walls. Sales is no longer just for used car lots – it’s for energetic teams that that address and solve problems.

Jacco is the inspiration behind this and hopefully many more posts. #winningbydesign

2. Video is becoming the preferred communication platform
Kevin Spacey is right: “Give people what they want, when they want it and in the format they want it in.” You are busy, and so are your customers. Timing in sales is crucial – but so is communication. Where can the two align if you and your customers have mutually exclusive time on your calendar? At Jacco’s recent event, I learned of a fantastic way to connect with a busy person. “Try recording a personalized video in your outbound prospecting email instead of just the usual.”

3. Collaboration is how you 10x your goals
It’s fun to win as a team, and equally important to not lose alone. This week marked a change with how we run sales meetings to focus on learning from each other by hearing what strategies actually worked to overcome shared struggles.

The other awesome example of team success was from my inspiring coworkers,Belinda and Nicolette, who both wrote extremely engaging email templates that helped book over a dozen extra meetings for both SDRs and AEs. I’ve learned from them that the hook the customer saw was the edgy subject line (i.e. “Glass of scotch”) plus a personalized first sentence with a bonus GIF of Mr. Anchorman himself. As Pablo Picasso once said “Good artists copy, great artists steal.” Thanks coworkers for letting me steal your fantastic templates!