LEARN BY DOING

Our Public Academy offers instructor-led classes for SDRs, AEs, CSMs, AMs and frontline managers. Each course is four live sessions via Zoom video. Most class time is reserved for role play and call reviews. You’ll also receive personalized feedback on weekly homework assignments.

Our curriculum, by function:

FOR SALES DEVELOPMENT MANAGERS

Prospecting Courses

2 sections

Prospecting 1 allows you to practice how to do inbound and outbound prospecting, including good voicemail, email, social, and outbound calls.

Prospecting 2 provides a specialized course for account development reps who are prospecting to target accounts.

FOR SALES TEAMS

Winning Courses

2 sections

Winning 1 is our flagship course giving you an overview of The SaaS Sales Method, a modern process from diagnose, demo, proposal, trade, to commit.

Winning 2 is an advanced course for account executives targeting larger accounts with a provocative sales approach, using a reframe and executive workshop. Learn more.

FOR CUSTOMER SUCCESS MANAGERS

Growth Course

1 section

Growth 1 is our flagship course for customer success managers, covering all skills to onboard new customers and expand existing accounts, including kick off, impact reviews, and renewals.

FOR CUSTOMER (ACCOUNT) MANAGERS

Growth Course

1 section

Growth 2 is a dedicated course for farmer sales and customer (account) managers who are responsible for expanding existing customers.

FOR FRONTLINE MANAGERS

Managing Courses

1 section

Managing 1 teaches frontline managers how to create a coaching culture and cadence and run effective 1:1s, team-meetings, and use role play and call reviews.

FOR GO TO MARKET LEADERS

Designing Courses

1 section

Design 1 teaches how to optimize your revenue engine, including marketing, sales, and customer success using a lean and agile inspired sales as a science method.

Upcoming Scheduled Courses

April 2019

North American Timezone (PST)

03apr12:00 pm2:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (US) Event Organized By: Dan Smith

04apr12:00 pm2:00 pmSaaS Sales Qualification - Prospecting 1 Certification for SDRs (US) Event Organized By: Dan Smith

Central European Timezone (CET)

01apr3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

04apr3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

May 2019

North American Timezone (PST)

01may12:00 pm2:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (US) Event Organized By: Dan Smith

Central European Timezone (CET)

01may3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

02may3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

June 2019

North American Timezone (PST)

01jun3:00 pmSales Process Design - Design 1 for VP of Sales Event Organized By: Jacco Vanderkooij

05jun12:00 pm2:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (US) Event Organized By: Dan Smith

06jun12:00 pm2:00 pmSaaS Sales Qualification - Prospecting 1 Certification for SDRs (US) Event Organized By: Dan Smith

Central European Timezone (CET)

06jun3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

Show More Events

July 2019

North American Timezone (PST)

No Events

Central European Timezone (CET)

01jul3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

September 2019

North American Timezone (PST)

No Events

Central European Timezone (CET)

01sep3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

October 2019

North American Timezone (PST)

01oct3:00 pmSales Process Design - Design 1 for VP of Sales Event Organized By: Jacco van der Kooij

Central European Timezone (CET)

01octalldaySaaS Expansion - Growth 1 Certification for CSMs and AMs (EU) Event Organized By: Julie Weill Persofsky

01oct3:00 pmThe SaaS Sales Method - Winning 1 Certification for AEs (EU) Event Organized By: Harold Roegiers

How Our Courses Work

The SaaS Sales Method Courses are live online courses that take place over 4 weeks, 2 hours per week, where we’ll teach you the methodology and plays that have been proven in the ultra-competitive, hyper growth environment of B2B SaaS.

Live Online Sessions

Live, interactive, full contact sessions, designed to educate you on the best practice sales blueprints and participate in active role plays to ensure you can execute these plays with your customers and improve your sales.

Online Learning Journey

Sales Mastery doesn’t happen over night. So you can continue on your learning journey through our mobile, self-paced learning module wich will help you continue to learn and practise the vital skills to Master the customer-centric Winning by Design methodology.

Robust Learning Toolbox

Although we love everything digital sometimes you need to have the hard copy to mark up and continue the learning experience. We will ship you these textbooks, which are loaded with value that goes well beyond the skills we cover on the course.

We’ve Worked With Over 300+ Companies

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