The Winning by Design Sales Academy

O ur Sales Academy is a comprehensive set of training resources designed to help all customer-facing professionals level up their game using the science-based approach of The SaaS Sales Method.

With courses available at both the individual contributor and manager level spanning content from the basic to advanced, we cover every single aspect of running a SaaS revenue organization.

Also, should you require a customized program for your team or company we are always happy to put together a proposal to suit your needs and schedule.  Please contact us.

Upcoming Scheduled Courses

october 2018

04oct12:00 pm2:00 pmThe SaaS Sales Method - Winning 1 (US)12:00 pm - 2:00 pm Pacific Time

04oct3:00 pmThe SaaS Sales Method - Winning 1 (EU)3:00 pm CEST

26oct9:00 am11:00 amSales as a Science - Designing 1 (US)9:00 am - 11:00 am  Pacific Time

november 2018

01nov3:00 pmSales as a Science - Designing 1 (EU)3:00 pm CEST

07nov3:00 pmThe SaaS Sales Method - Winning 1 (EU)3:00 pm CEST

08nov12:00 pm2:00 pmSaaS Sales Prospecting - Prospecting 1 (US)12:00 pm - 2:00 pm Pacific Time

08nov3:00 pmThe SaaS Prospecting - Prospecting 1 (EU)3:00 pm CEST

december 2018

06dec12:00 pm2:00 pmSaaS Sales for Customer Success - Growth 1 (US)12:00 pm - 2:00 pm Pacific Standard Time

View Full Calendar

Our Curriculum – By Function

For Sales Teams


The SaaS Sales Method

Demo and discovery call best practices.  Practical approaches to preparing and carrying out customer engagements and follow up.


Provocative Selling

Identifying, researching and developing accounts.  Creating provocative statements.  CxO outreach best practices.
For Sales Development Representatives (SDRs)


SaaS Sales Prospecting

  Introduces the SaaS Sales Method and builds a toolset around communication, critical thinking, and focusing on customer impact.


Account-Based Prospecting

  Aligns prospecting activity between sales and marketing functions.  Introduces research best practices.
For Sales Strategists


Sales as a Science

Advanced concepts in revenue leadership.  Designing the Growth Model, Data Model, and Prospecting Process.
For Sales Leaders


Coaching SaaS Sales Teams

Moving from competition to collaboration.  Performance management.  Coaching cadence.  Building the team.
For Customer Success Managers


SaaS Sales for Customer Success

Bringing customer success into the context of The SaaS Sales Method.  Establishes baseline communications and critical thinking skills.  Practical development of customer contact cadences, onboarding best practices, and conflict management.

How Our Courses Work

The SaaS Sales Method Courses are live online courses that take place over 4 weeks, 2 hours per week, where we’ll teach you the methodology and plays that have been proven in the ultra-competitive, hyper growth environment of B2B SaaS.

Live Online Sessions

Live, interactive, full contact sessions, designed to educate you on the best practice sales blueprints and participate in active role plays to ensure you can execute these plays with your customers and improve your sales.

Online Learning Journey

Sales Mastery doesn’t happen over night. So you can continue on your learning journey through our mobile, self-paced learning module wich will help you continue to learn and practise the vital skills to Master the customer-centric Winning by Design methodology.

Robust Learning Toolbox

Although we love everything digital sometimes you need to have the hard copy to mark up and continue the learning experience. We will ship you these textbooks, which are loaded with value that goes well beyond the skills we cover on the course.

We’ve worked with over 220+ companies

“Participating in the Winning By Design sessions gave me practical tips which I am implementing in our sales department. This results in more revenue for my company.”

Abel Smits
Sales & Account Manager

What do other SaaS companies think of the Winning by Design Approach

Proven bluperints tested, refined and implemented in the sales pits of the worlds fastest growing companies

As part of the course all participants will receive an eCopy of the SaaS Sales Method for Sales Development Representatives, an insight-packed, action-oriented textbook which will help put theory into practice.