Blueprint: Mapping Relationships

Winning by Design Blueprint: Mapping Relationships

When trying to reach the decision-maker in a deal, there are several different ways that you can go about it.

It’s not just about messaging as many people at the account until you get a response; what’s key is to get a sense of the people involved, how they fit together with each other in their organization, and then determine the best method of getting in touch with the right people.

This blueprint shows four key ways that you can go about this, and which scenarios each one works well for. You will also learn the art of multi-threading, a powerful technique to build consensus and get all key stakeholders involved.

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