Blueprint: How to uncover your ICP

Winning by Design Blueprint: How to uncover your ICP

Developing your Ideal Customer Profile (ICP) is the first step in creating an Account-Based Strategy. By narrowing in on the traits that define your best customers, you will then be able to find and engage with those accounts where you are most likely to repeat success in the future. By following the steps in this blueprint, you will be able to create a clearly defined and prioritized target account list of accounts most likely to be your next best customers.

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