Blueprint: Compiling your target account list

Winning by Design Blueprint: Creating your target account list - NEW

Once you have identified your Ideal Customer Profile, you can leverage it to create and operationalize your target account list.

Selecting the right target accounts is key to the success of your account-based strategy (ABS). Your target account list is the list of accounts that are most likely to become your next best customers, and includes the accounts you will engage using your account-based programs.

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