MENLO PARK, Calif.--(BUSINESS WIRE)--Winning by Design, the premier Software as a Service (SaaS) sales strategy consulting and coaching firm, today announced that it has agreed to acquire Digby SF, a San Francisco-based company that specializes in Account-Based strategy and design. The acquisition follows the acquisition of Customer Growth Advisors on March 27, 2019 and signals the need for holistic go-to-market alignment across all revenue focused functions.

Account Based strategy has been shown to deliver substantially higher ROI than traditional investments, driving increasing growth in demand and adoption for these services.

Shari Johnston, Founder of Digby SF and now Partner of Winning by Design says: “Account-Based strategies deliver substantially higher ROI than other go to market investments with double the conversion rate of MQL to Deal, greater average customer lifetime value, and more marketing and sales alignment. By partnering with Winning by Design’s already proven SaaS sales methodology, I can offer more holistic go-to-market transformations.” Shari has a background in SaaS and Account based strategy as a marketing leader at several B2B SaaS startups including Demandbase, OpenDNS, Radius, and Casetext.

“At Allocadia, we have partnered with Winning by Design to align our sales and marketing teams around an account-based strategy. We see so much potential to accelerate growth by focusing our resources and efforts around our next best customer. Winning by Design's deep experience in scaling SaaS business and providing coaching uniquely sets us up for success,”states customer Sam Melnick, VP Marketing of Allocadia. “Having a partner who not only works with similar companies, but who has actually implemented these strategies as a practitioner, is invaluable.”

Winning by Design will now offer account-based strategy assessments, playbooks, blueprints and workshops, tightly aligned with its existing sales and customer success methodologies, offering clients an integrated go-to-market strategy.

About Winning by Design

Winning by Design is a premier strategy consulting and coaching provider for SaaS sales, customer success and other B2B sales organizations. The company was recently named by G2Crowd as a leading sales coaching company. Winning by Design is trusted by more than 300 global organizations, including Adobe, AdRoll, CultureAmp (Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6 Deloitte Fast 500), NearPOD, Resultados Digitais (Brazil), SalesLoft (#7 Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium), Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast 500) and Zenefits. Visit www.winningbydesign.comLinkedIn or YouTube or see our new book on Amazon.


Shari Johnston

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Dominique Levin

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