Prospecting Training for SDRs

A Winning by Design Open Course

This course is great for

  • Onboarding SDRs who are new to the team
  • Honing the communication and process skills of existing SDRs

What you’ll get out of this course

You’ll learn the fundamentals needed to be successful in prospecting, including communication techniques, crafting effective emails and voicemails, and best practices for maximizing your prospecting time. This course will teach you how to apply these techniques to your own prospects and customers.

Once completed, you’ll receive an official Winning by Design completion certificate to proudly display on your LinkedIn profile.

WbD Certificate Mastership in Prospecting


Week 1: SaaS Sales Prospecting

  • Sales as a Science methodology & effective communication
  • Customer-centric emails & voicemails

Week 2: How to Communicate

  • Blueprint for an effective unscheduled call
  • Blueprint for a perfect qualification call

Week 3: How to Convert

  • Prescribe through storytelling
  • Overcome objections & rejections

Week 4: How to Prospect at Scale

  • Productivity and time management
  • Securing next steps & AE handoff

Here’s an example of what you’ll learn

Closed vs open-ended questions

Active listening

How to convert cold calls

Course details

Each course includes

  • Four weeks of lessons, with one 2-hour live session each week
  • Delivered via Zoom video conference
  • Exclusive access to blueprints, videos, and exercises
  • Industry-recognized certification
  • Questions? Read our FAQs

Price per seat

$1,500 USD

Maximum seats per company


A schedule of courses delivered in Spanish can be found here.


Time Optimized For
Start Date
July 6

Tues, July 6 10am-12pm Pacific Time

Tues, July 13 10am-12pm Pacific Time

Tues, July 20 10am-12pm Pacific Time

Tues, July 27 10am-12pm Pacific Time

Chris DeNoia

Tues, July 6 10am-12pm Pacific Time

Tues, July 13 10am-12pm Pacific Time

Tues, July 20 10am-12pm Pacific Time

Tues, July 27 10am-12pm Pacific Time

Open Course FAQs

What will I receive when I register for an Open Course?

First, you will receive three separate emails when your registration for an Open Course is processed:

  1. A welcome email, which includes the information you will need to get started.
  2. Calendar invitations for the four live sessions of the course, which include Zoom conference call dial-in details.
  3. An email with login credentials and instructions on how to enroll in your online learning journey, sent from

How long will it take for me to receive the training materials when I register for an Open Course?

You will receive the welcome email and calendar invitation series within 2 business days after you register. The online learning course enrollment email will be sent approximately 1 week prior to the first training date.

Please note: if you sign up for a course less than one week before it starts, it may take up to 3 business days for you to receive your email with login credentials for the online learning journey.

How will my team receive open course materials?

Be sure to include the names and email addresses of your team members on your registration, and they will receive emails with the information that they need for the course.

My credit card didn’t work when I tried to pay on the website. What now?

Contact and we can help you with an alternate payment option (such as an invoice).

Is there any special pricing available?

If you sign up for more than two seats across any of our courses, a 20% discount will be applied to all seats in your order. If you have a previous relationship with WbD as a customer, please get in touch with your main point of contact on the WbD team.

Questions about our Open Courses? No problem!

Ask Us