# Winning by Design

> Creators of and the Architecting Growth:A Proven Path From Diagnostic to Impact We help GTM leaders at B2B SaaS and tech-enabled companies design, deploy, and scale systems that deliver predictable,

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## Pages

- [Growth Awards - Impact Summit 2026](https://winningbydesign.com/impact-summit-2026-us/awards/)
- [What's New](https://winningbydesign.com/whats-new/)
- [Impact Roadshow 2026](https://winningbydesign.com/impact-roadshow-2026/)
- [Get Your Bowtie Toolkit Preview](https://winningbydesign.com/bowtie-toolkit-preview/)
- [Foundational Research Series](https://winningbydesign.com/foundational-research-series/)
- [Careers](https://winningbydesign.com/careers/)
- [Terms and Conditions](https://winningbydesign.com/terms-and-conditions/)
- [Impact Summit 2026 (US)](https://winningbydesign.com/impact-summit-2026-us/)
- [Design](https://winningbydesign.com/design/)
- [Deploy](https://winningbydesign.com/deploy/)
- [Press](https://winningbydesign.com/press/)
- [The Growth Institute](https://winningbydesign.com/growth-institute/)
- [Revenue Architecture Chatbot](https://winningbydesign.com/revenue-architecture-chatbot/)
- [SPICED](https://winningbydesign.com/spiced-framework/)
- [Our Team](https://winningbydesign.com/team/)
- [Growth Journal](https://winningbydesign.com/growth-journal/)
- [Newsletters](https://winningbydesign.com/newsletters/)
- [Diagnose](https://winningbydesign.com/diagnose/)
- [Partner Directory](https://winningbydesign.com/partners/)
- [Revenue Architecture Certified Graduates](https://winningbydesign.com/revenue-architecture-certified-graduates/)
- [Workshops](https://winningbydesign.com/workshops/)
- [Certified Partner Program](https://winningbydesign.com/certified-partner-program/)
- [PE/VC Services](https://winningbydesign.com/pe-vc/)
- [Ambassador Program](https://winningbydesign.com/ambassador-program/)
- [Partnerships](https://winningbydesign.com/partner/)
- [Customers](https://winningbydesign.com/customers/)
- [Resources](https://winningbydesign.com/resources/)
- [Revenue Academy](https://winningbydesign.com/training-coaching/)
- [Events](https://winningbydesign.com/events/)
- [Partner](https://winningbydesign.com/partner/)
- [Contact Us](https://winningbydesign.com/contact/)
- [Privacy Policy](https://winningbydesign.com/privacy-policy/)
- [Home](https://winningbydesign.com/)
- [AI Research Across the Bowtie](https://winningbydesign.com/resources/research/ai-research-across-the-bowtie/)

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## Case Studies

- [Let’sGrow Transforms GTM with Unified Revenue Visibility and Growth Planning](https://winningbydesign.com/customers/letsgrow-una/)
- [Veriff Scales Sales Enablement with AI-Powered Coaching](https://winningbydesign.com/customers/veriff-momentum/)
- [Eftsure Breaks Into Enterprise with Scalable Sales Playbooks](https://winningbydesign.com/customers/elevating-enterprise-sales/)
- [EHS Insight Boosts Win Rates by Revamping Sales Process](https://winningbydesign.com/customers/turning-around-low-win-rates/)
- [Mirion Technologies Reverses Sales Challenges with Strategic GTM Shift](https://winningbydesign.com/customers/mirion-technologies/)
- [Blip Strengthens Customer Success with the Bowtie Model](https://winningbydesign.com/customer/take-blip-creating-a-cornerstone-with-the-bowtie-model/)
- [Logi Analytics Integrates Predictable GTM Frameworks to Scale BI Adoption](https://winningbydesign.com/customers/logi-analytics/)
- [Asana Builds Scalable Sales Foundations Ahead of IPO](https://winningbydesign.com/customers/asana/)
- [RingCentral Lifts Pipeline 33% with Strategic Prospecting Enablement](https://winningbydesign.com/customers/ringcentral/)
- [Cuebiq Transitions from SaaS to Complex PaaS Sales](https://winningbydesign.com/customers/cuebiq/)
- [Addepar Strengthens Sales Execution with Strategic Coaching](https://winningbydesign.com/customers/addepar/)
- [Citadel Accelerates Growth with a Scientific Sales Playbook](https://winningbydesign.com/customers/citadel/)
- [Adyen Fuels Sustainable Pipeline Across New Global Markets](https://winningbydesign.com/customers/adyen/)
- [Restaurant365 Doubles Sales Productivity with a Scalable Sales Playbook](https://winningbydesign.com/customers/restaurant365/)
- [OwnBackup Unifies Revenue Teams with SPICED to Sustain Rapid Growth](https://winningbydesign.com/customers/ownbackup/)
- [Mural Meets Skyrocketing Demand During COVID with Scalable GTM Execution](https://winningbydesign.com/customers/mural/)
- [MDirector Accelerates PLG to Sales-Driven Growth with ICP Focus](https://winningbydesign.com/customers/mdirector/)
- [BombBomb Standardizes GTM to Drive Scalable SaaS Growth](https://winningbydesign.com/customers/bombbomb/)
- [Beck Technology Breaks Revenue Records with Modern Sales Science](https://winningbydesign.com/customers/beck-technology/)

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## Press Releases

- [Winning by Design Launches Growth Institute to Help Executives Lead in the New Age of AI and SaaS](https://winningbydesign.com/press/growth-institute/)
- [Winning by Design Announces Inaugural Impact Summit: May 14, 2025, in San Francisco](https://winningbydesign.com/press/impact-summit-2025/)
- [Winning by Design Releases Updated Bowtie Model and Benchmarks to Provide Go To Market Teams with a Standardized Customer Journey and Data Model](https://winningbydesign.com/press/winning-by-design-releases-updated-bowtie-model-and-benchmarks-to-provide-go-to-market-teams-with-a-standardized-customer-journey-and-data-model/)
- [Winning by Design and Pavilion Uplevel Partnership to Help Recurring Revenue Leaders Build Critical Skills that Counter Declining Win Rates and Churn](https://winningbydesign.com/press/wbd-and-pavilion-partnership-to-help-recurring-revenue-leaders/)
- [WbD Releases Realtime SaaS Benchmark Application](https://winningbydesign.com/press/winning-by-design-releases-realtime-saas-benchmark-application/)
- [Winning by Design Sees Surge of Interest in Sustainable Growth Consulting and Training for SaaS](https://winningbydesign.com/press/winning-by-design-sees-surge-of-interest-in-sustainable-growth-consulting-and-training-for-saas/)
- [Winning by Design Forms Key Partnership to Fill Crucial Skills Gap for Enterprise Sales Professionals](https://winningbydesign.com/press/winning-by-design-forms-key-partnership-to-fill-crucial-skills-gap-for-enterprise-sales-professionals/)
- [Winning by Design Launches New Customer Success Operating Model and Expanded Course Curriculum](https://winningbydesign.com/press/winning-by-design-launches-new-customer-success-operating-model-and-expanded-course-curriculum/)
- [Winning by Design Secures No. 712 on the 2022 Inc. 5000 Annual List](https://winningbydesign.com/press/winning-by-design-secures-no-712-on-the-2022-inc-5000-annual-list/)
- [Announcing the Upgraded and Expanded WbD Revenue Academy](https://winningbydesign.com/press/upgraded-and-expanded-revenue-academy/)
- [Announcing Strively Partnership with Winning by Design](https://winningbydesign.com/press/strively-certified-sales-program-for-underserved-communities/)
- [Springboard Launches 12-Week Tech Sales Bootcamp to Train Students for High-Pay Sales Roles](https://winningbydesign.com/press/springboard-launches-12-week-tech-sales-bootcamp-to-train-students-for-high-pay-sales-roles/)
- [Winning by Design Brings New Sales Leadership Programs to Market With Appointment of Kevin Dorsey as Key Advisor](https://winningbydesign.com/press/appointment-of-kevin-dorsey-as-key-advisor-for-sales-leadership-programs/)
- [SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership](https://winningbydesign.com/press/saleshood-and-winning-by-design-launch-remote-selling-mastery-coaching-membership/)
- [Silicon Valley firm Winning by Design Names John Neeson an Independent Advisor Amid Industry Awards and Global Expansion](https://winningbydesign.com/press/appointment-of-john-neeson-as-advisor/)

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## Resources

- [The Bowtie Standard](https://winningbydesign.com/resources/research/bowtie-standard/)
- [2026 Bowtie Toolkit (Preview)](https://winningbydesign.com/resources/blueprints/bowtie-toolkit-preview/)
- [Foundational Research Series](https://winningbydesign.com/resources/research/foundational-research-series/)
- [Impact Summit 2025 Europe - Public Content](https://winningbydesign.com/resources/research/impact-summit-2025-europe-public-content/)
- [Intelligence, Delight and Pipeline - How Our AI SDR is Redefining GTM](https://winningbydesign.com/resources/research/how-our-ai-sdr-is-redefining-gtm/)
- [Freemium](https://winningbydesign.com/resources/books/freemium/)
- [Growth - In the Age of AI](https://winningbydesign.com/resources/research/growth-in-the-age-of-ai/)
- [GTM AI Archetypes Blueprint](https://winningbydesign.com/resources/blueprints/gtm-ai-archetypes/)
- [Growth is Back - Can You Keep Up?](https://winningbydesign.com/resources/research/growth-is-back-can-you-keep-up/)
- [Impact Summit 2025 US - Public Content](https://winningbydesign.com/resources/research/impact-summit-2025-public-content-2/)
- [AI Research Across the Bowtie](https://winningbydesign.com/resources/research/ai-research-across-the-bowtie-redirect/)
- [AI-Assisted Marketing](https://winningbydesign.com/resources/research/ai-assisted-marketing/)
- [The Rise of AI SDRs](https://winningbydesign.com/resources/research/the-rise-of-ai-sdrs/)
- [AI Pre-Sales Solution Engineers](https://winningbydesign.com/resources/research/ai-pre-sales-solution-engineers/)
- [AI-Powered Pipeline Management](https://winningbydesign.com/resources/research/ai-powered-pipeline-management/)
- [AI GTM Intelligence Agents](https://winningbydesign.com/resources/research/ai-gtm-intelligence-agents/)
- [AI on the Right Side of the Bowtie](https://winningbydesign.com/resources/research/ai-on-the-right-side-of-the-bowtie/)
- [AI Growth Guidance Systems](https://winningbydesign.com/resources/research/ai-growth-guidance-systems/)
- [AI Coaching in Go-to-Market](https://winningbydesign.com/resources/research/ai-coaching-in-go-to-market/)
- [GTM AI Story Library](https://winningbydesign.com/resources/research/gtm-ai-story-library-2/)
- [AI-Led Growth Survey (Conducted Spring 2025)](https://winningbydesign.com/resources/research/ai-led-growth-survey-spring-2025/)
- [Ensuring Stellar AI Agent Pipeline Management Using Clay, 1mind, and SPICED Methodology](https://winningbydesign.com/resources/research/ensuring-stellar-ai-agent-pipeline-management-using-clay-1mind-and-spiced-methodology/)
- [When AI Guides, Who Decides?](https://winningbydesign.com/resources/research/when-ai-guides-who-decides/)
- [In 2025, AI Won't Just Assist People - It Will Replace Them](https://winningbydesign.com/resources/research/in-2025-ai-wont-just-assist-people-it-will-replace-them/)
- [How GTM Efficiency Affects IPO Readiness](https://winningbydesign.com/resources/research/how-gtm-efficiency-affects-ipo-readiness/)
- [Back to the Future: How Process (and Not Just AI) Will Revolutionize Revenue Growth](https://winningbydesign.com/resources/research/back-to-the-future-how-process-and-not-just-ai-will-revolutionize-revenue-growth/)
- [Has SaaS Lost Go To Market Fit? And What to Do About It](https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/)
- [Revenue Architecture](https://winningbydesign.com/resources/books/revenue-architecture/)
- [(Preview) Chapter 1 of Revenue Architecture by Jacco van der Kooij](https://winningbydesign.com/resources/research/revenue-architecture-chapter-1/)
- [MEDDIC and SPICED 2023 - Two Different Approaches](https://winningbydesign.com/resources/blog/meddic-and-spiced-2023-two-different-approaches-2/)
- [The Three-Day Field Sales Trip](https://winningbydesign.com/resources/blueprints/the-three-day-field-sales-trip/)
- [The Underperformance Problem in SaaS: How to Lift Up the 40%](https://winningbydesign.com/resources/blog/the-underperformance-problem-in-saas-how-to-lift-up-the-40/)
- [First Impact](https://winningbydesign.com/resources/blueprints/first-impact/)
- [High Impact Coaching](https://winningbydesign.com/resources/blueprints/high-impact-coaching/)
- [How to Handle Candid Conversations](https://winningbydesign.com/resources/blueprints/how-to-handle-candid-conversations/)
- [Structuring a Coaching Cadence](https://winningbydesign.com/resources/blueprints/structuring-a-coaching-cadence/)
- [Solving Underperformance: How to Lift Up the 40%](https://winningbydesign.com/resources/research/solving-underperformance-how-to-lift-up-the-40/)
- [How To Make a Go To Market Methodology Stick](https://winningbydesign.com/resources/research/how-to-make-a-go-to-market-methodology-stick/)
- [The Sweet Spot in the Eye of the Storm](https://winningbydesign.com/resources/research/sweet-spot-eye-of-the-storm/)
- [The Relationship Between Discount and Win Rate](https://winningbydesign.com/resources/research/the-relationship-between-discount-and-win-rate/)
- [Customer Success Operating Model](https://winningbydesign.com/resources/blueprints/customer-success-operating-model/)
- [Metric-Based Leadership](https://winningbydesign.com/resources/blueprints/metric-based-leadership/)
- [How to Establish a Critical Event](https://winningbydesign.com/resources/blueprints/how-to-establish-a-critical-event/)
- [SaaS Definitions](https://winningbydesign.com/resources/blog/saas-definitions/)
- [Analyzing a Deal](https://winningbydesign.com/resources/blog/deal-analysis/)
- [Growth Trends in an Economic Downturn](https://winningbydesign.com/resources/research/growth-trends-in-an-economic-downturn/)
- [The Operating Model for Recurring Revenue](https://winningbydesign.com/resources/research/the-operating-model-for-recurring-revenue/)
- [Become Experts in Remote Selling](https://winningbydesign.com/resources/blog/become-experts-in-remote-selling/)
- [GTM Playbook Development Kit](https://winningbydesign.com/resources/blueprints/gtm-playbook-development-kit/)
- [The Stakeholder Meeting](https://winningbydesign.com/resources/blueprints/the-stakeholder-meeting/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/blueprints/the-saas-sales-method/)
- [Emotional vs. Rational Impact](https://winningbydesign.com/resources/blueprints/emotional-vs-rational-impact/)
- [How to Diagnose](https://winningbydesign.com/resources/blueprints/how-to-diagnose/)
- [The Perfect Discovery Call](https://winningbydesign.com/resources/blueprints/the-perfect-discovery-call/)
- [How to Demo](https://winningbydesign.com/resources/blueprints/how-to-demo/)
- [Guiding the Decision Criteria](https://winningbydesign.com/resources/blueprints/decision-criteria/)
- [Telling Impactful Stories](https://winningbydesign.com/resources/blueprints/telling-impactful-stories/)
- [Trade Instead of Negotiate](https://winningbydesign.com/resources/blueprints/trade-instead-of-negotiate/)
- [Get Insights from Deal Analysis](https://winningbydesign.com/resources/blueprints/insights-from-deal-analysis/)
- [Conducting a Kickoff Call](https://winningbydesign.com/resources/blueprints/conducting-a-kickoff-call/)
- [Guide the Decision Process](https://winningbydesign.com/resources/blueprints/decision-process/)
- [Create a Joint Impact Plan](https://winningbydesign.com/resources/blueprints/create-a-joint-impact-plan/)
- [How to Uncover Your ICP](https://winningbydesign.com/resources/blueprints/how-to-uncover-your-icp/)
- [Calculate Your Target Account List](https://winningbydesign.com/resources/blueprints/calculate-your-target-account-list/)
- [Compile Your Target Account List](https://winningbydesign.com/resources/blueprints/compile-your-target-account-list/)
- [Mapping Relationships](https://winningbydesign.com/resources/blueprints/mapping-relationships/)
- [How to Get the Renewal](https://winningbydesign.com/resources/blueprints/how-to-get-the-renewal/)
- [The REKS Coaching Framework](https://winningbydesign.com/resources/blueprints/the-reks-coaching-framework/)
- [SPICED Across the Customer Journey](https://winningbydesign.com/resources/blueprints/spiced-across-the-customer-journey/)
- [Growth Forecasting: How to Create a Proper Forecast Based on Growth Rate](https://winningbydesign.com/resources/research/growth-forecasting-how-to-create-a-proper-forecast-based-on-growth-rate/)
- [How to Create a Target Account List for Your Enterprise Team](https://winningbydesign.com/resources/blog/how-to-create-a-target-account-list-for-your-enterprise-team/)
- [The SPICED Framework](https://winningbydesign.com/resources/blueprints/the-spiced-framework/)
- [How to Trade Instead of Negotiate](https://winningbydesign.com/resources/blog/how-to-trade-instead-of-negotiate/)
- [Emotional Versus Rational Impact](https://winningbydesign.com/resources/blog/emotional-versus-rational-impact/)
- [How to Manage the Decision Process](https://winningbydesign.com/resources/blog/how-to-manage-the-decision-process/)
- [Recurring Revenue Growth Trends in Europe](https://winningbydesign.com/resources/research/recurring-revenue-growth-trends-in-europe/)
- [How To Design An Enterprise Playbook Aligned With Your GTM](https://winningbydesign.com/resources/blog/how-to-design-an-enterprise-playbook-aligned-with-your-gtm/)
- [Customer Success as a Profit Center](https://winningbydesign.com/resources/research/customer-success-as-a-profit-center/)
- [Rethinking the SKO](https://winningbydesign.com/resources/blog/rethinking-the-sko/)
- [How to Engage Executives at Your Key Accounts](https://winningbydesign.com/resources/blog/how-to-engage-executives-at-your-key-accounts/)
- [The Impact of Remote Selling](https://winningbydesign.com/resources/research/the-impact-of-remote-selling/)
- [What is Missing from MEDDIC](https://winningbydesign.com/resources/blog/what-is-missing-from-meddic/)
- [Cultivating a Successful Sales Culture](https://winningbydesign.com/resources/blog/cultivating-a-successful-sales-culture/)
- [Compensation for SaaS Sales Organizations](https://winningbydesign.com/resources/blog/compensation-for-saas-sales-organizations/)
- [The SaaS Data Model](https://winningbydesign.com/resources/blog/the-saas-data-model/)
- [SaaS Role Definitions](https://winningbydesign.com/resources/blog/saas-role-definitions/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/blog/the-saas-sales-method-2/)
- [Enablement Stacks for Sales Organizations](https://winningbydesign.com/resources/blog/enablement-stacks-for-sales-organizations/)
- [Technology Tool Stacks at Different Growth Phases](https://winningbydesign.com/resources/blog/technology-tool-stacks-at-different-growth-phases/)
- [Sales Process Design](https://winningbydesign.com/resources/blog/sales-process-design/)
- [An Introduction to Sustainable SaaS Sales Growth](https://winningbydesign.com/resources/blog/an-introduction-to-sustainable-saas-sales-growth/)
- [Frameworks That Govern B2B Marketing and Sales and Why SaaS Needs its Own Framework](https://winningbydesign.com/resources/blog/frameworks-that-govern-b2b-marketing-and-sales-and-why-saas-needs-its-own-framework/)
- [How to Get to $10M in ARR and Beyond](https://winningbydesign.com/resources/books/how-to-get-to-10m-in-arr-and-beyond/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/books/the-saas-sales-method-3/)
- [Training is the Key to Sales Growth](https://winningbydesign.com/resources/blog/training-is-the-key-to-sales-growth/)
- [How to Do SaaS Sales Training the Scientific Way (Hint: It’s NOT a Sales Kick Off)](https://winningbydesign.com/resources/blog/how-to-do-saas-sales-training-the-scientific-way-hint-its-not-a-sales-kick-off/)
- [How to Tell a Story - 3 Steps to Maximize Impact](https://winningbydesign.com/resources/blog/how-to-tell-a-story-3-steps-to-maximize-impact/)
- [How to Build a Powerful Sales Team](https://winningbydesign.com/resources/blog/how-to-build-a-powerful-sales-team/)
- [How to Run a Great SaaS Sales Demo](https://winningbydesign.com/resources/blog/how-to-run-a-great-saas-sales-demo/)
- [How to Coach Your SDR Team to Write Effective Sales Emails](https://winningbydesign.com/resources/blog/how-to-coach-your-sdr-team-to-write-effective-sales-emails/)
- [Blueprints for a SaaS Sales Organization](https://winningbydesign.com/resources/books/blueprints-for-a-saas-sales-organization/)
- [The SaaS Sales Method for Customer Success & Account Managers](https://winningbydesign.com/resources/books/the-saas-sales-method-for-customer-success-account-managers/)
- [The SaaS Sales Method Fundamentals](https://winningbydesign.com/resources/books/the-saas-sales-method-fundamentals/)
- [The SaaS Sales Method for Sales Development Representatives](https://winningbydesign.com/resources/books/the-saas-sales-method-for-sales-development-representatives/)
- [The SaaS Sales Method for Account Executives](https://winningbydesign.com/resources/books/the-saas-sales-method-for-account-executives/)
- [Customer Success & Account Management by Company Stage](https://winningbydesign.com/resources/blog/customer-success-account-management-by-company-stage/)
- [The Sales Tools You Need To Find, Close and Delight More Business in 2017](https://winningbydesign.com/resources/blog/the-sales-tools-you-need-to-find-close-and-delight-more-business-in-2017/)
- [Cold Calling Isn’t Dead, But the Way You’re Making Calls is Pissing Off Your Customers](https://winningbydesign.com/resources/blog/cold-calling-isnt-dead-but-the-way-youre-making-calls-is-pissing-off-your-customers/)
- [How To Write Killer Sales Emails…At Scale](https://winningbydesign.com/resources/blog/how-to-write-killer-sales-emails-at-scale/)
- [A Proven Structure for Running Effective Sales Meetings](https://winningbydesign.com/resources/blog/a-proven-structure-for-running-effective-sales-meetings/)
- [A Guide for Increasing Your Sales Conversion Rate](https://winningbydesign.com/resources/blog/a-guide-for-increasing-your-sales-conversion-rate/)
- [Calculate, Don’t Guess, How Many Accounts to Target in Account-Based Prospecting](https://winningbydesign.com/resources/blog/calculate-dont-guess-how-many-accounts-to-target-in-account-based-prospecting/)
- [How to Systematically Increase Sales in Your SaaS Business](https://winningbydesign.com/resources/blog/how-to-systematically-increase-sales-in-your-saas-business/)
- [The Rise of Inside Sales and What it Means for Your SaaS Business](https://winningbydesign.com/resources/blog/the-rise-of-inside-sales-and-what-it-means-for-your-saas-business/)
- [9 Steps to Decrease the Ramp Time for Your Next Sales Hire](https://winningbydesign.com/resources/blog/9-steps-to-decrease-the-ramp-time-for-your-next-sales-hire/)
- [The Anatomy of a Perfect Discovery Call](https://winningbydesign.com/resources/blog/the-anatomy-of-a-perfect-discovery-call/)
- [When to Start and Scale Sales Operations?](https://winningbydesign.com/resources/blog/when-to-start-and-scale-sales-operations/)
- [Where is Your Sales Funnel Broken?](https://winningbydesign.com/resources/blog/where-is-your-sales-funnel-broken/)
- [Use of Sales PODs to Scale to $10M in ARR](https://winningbydesign.com/resources/blog/use-of-sales-pods-to-scale-to-10m-in-arr/)
- [Achieving $1M ARR. What Does it Mean?](https://winningbydesign.com/resources/blog/achieving-1m-arr-what-does-it-mean/)
- [Evolution of Sales Organizations](https://winningbydesign.com/resources/blog/evolution-of-sales-organizations/)
- [The Five Stages of SaaS](https://winningbydesign.com/resources/blog/the-five-stages-of-saas/)

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## Revenue Academies


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## Events.

- [The Math Behind Your Growth Target](https://winningbydesign.com/event/webinar-growth-targets/)
- [London GTM Operating Partner Gathering](https://winningbydesign.com/event/gtm-operating-partner-gathering-london-2026/)
- [Impact Roadshow: Chicago](https://winningbydesign.com/event/roadshow-chicago-2026/)
- [Impact Roadshow: London](https://winningbydesign.com/event/roadshow-london-2026/)
- [Getting Your Bowtie on Straight for 2026](https://winningbydesign.com/event/workshop-getting-your-bowtie-on-straight/)
- [Workshop: Growth Architecture Primer](https://winningbydesign.com/event/workshop-growth-architecture-primer/)
- [Workshop: Freemium: How AI and Product-Led Growth is Reshaping Tech](https://winningbydesign.com/event/workshop-freemium/)
- [Impact Summit US](https://winningbydesign.com/event/impact-summit-2026-us/)
- [Workshop: How HUMAN is Using AI to Transform Post-Sale Growth](https://winningbydesign.com/event/workshop-how-human-is-using-ai-to-transform-post-sale-growth/)
- [Workshop: Introducing the GTM Index — Quantify Your Go-To-Market Maturity and ROI](https://winningbydesign.com/event/workshop-gtm-index/)
- [AI-Led Growth: Transforming Go-To-Market Efficiency with AI](https://winningbydesign.com/event/ai-led-growth-transforming-go-to-market-efficiency-with-ai/)
- [An AI Agent's First Month](https://winningbydesign.com/event/an-ai-agents-first-month/)
- [Certified Partner Showcase | SPICED Agents](https://winningbydesign.com/event/certified-partner-showcase-q1-2025/)
- [Introducing the First WbD-Certified AI Agent](https://winningbydesign.com/event/introducing-the-first-wbd-certified-ai-agent/)
- [Launch Event: The New Guided Pathways from WbD](https://winningbydesign.com/event/launch-guided-pathways/)
- [How to Evaluate Your GTM Motions to Optimize Revenue Efficiency](https://winningbydesign.com/event/evaluate-your-gtm-models-to-optimize-revenue-efficiency/)
- [Certified Partner Showcase | Bowtie Integration](https://winningbydesign.com/event/certified-partner-showcase-q4-2024/)
- [How to Create Your Growth Model as a Component of your Revenue Factory](https://winningbydesign.com/event/growth-model-as-component-of-revenue-factory/)
- [Mastering GTM Efficiency: The Key to IPO Success in SaaS](https://winningbydesign.com/event/mastering-gtm-efficiency-key-to-ipo-success-workshop/)
- [Unlocking the Power of Access Pass: Best Practices and Use Cases (July 2024)](https://winningbydesign.com/event/unlock-the-power-of-revenue-architecture-access-pass/)
- [Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops (June 2024)](https://winningbydesign.com/event/building-your-revenue-factory/)
- [How to Diagnose GTM Issues in a Scaling SaaS Business](https://winningbydesign.com/event/how-to-diagnose-gtm-issues-in-a-scaling-saas-business/)
- [How to Build Your Revenue Factory](https://winningbydesign.com/event/how-to-build-your-revenue-factory/)
- [The Frontline Formula: How to Transform Managers into Revenue Boosters](https://winningbydesign.com/event/the-frontline-formula-how-to-transform-managers-into-revenue-boosters/)
- [How to Diagnose GTM Issues in a Scaling SaaS Business](https://winningbydesign.com/event/mastering-gtm-analysis-the-key-principles-for-diagnosing-the-gtm-of-a-scaling-saas-business/)
- [Has SaaS Lost GTM Fit? And What to Do About It](https://winningbydesign.com/event/has-saas-lost-gtm-fit-and-what-to-do-about-it/)
- [How To Implement The Revenue Architecture Models In Your Business](https://winningbydesign.com/event/how-to-implement-the-revenue-architecture-models-in-your-business-2/)
- [What to Consider When Transitioning to a Usage Based Pricing Model](https://winningbydesign.com/event/transitioning-to-a-usage-based-pricing-model/)
- [How To Continuously Improve Revenue Productivity With An Impact Office](https://winningbydesign.com/event/how-to-continuously-improve-revenue-productivity-with-an-impact-office/)
- [Getting Impact from Kickoffs and On-Sites in 2024](https://winningbydesign.com/event/getting-impact-from-skos-and-on-sites-in-2024/)
- [SaaS as a Modern Revenue Factory](https://winningbydesign.com/event/saas-as-a-modern-revenue-factory/)
- [Using AI Across The GTM](https://winningbydesign.com/event/using-ai-across-the-gtm/)
- [RevOps In The Age Of AI: How To Leverage Data And Automation For Growth](https://winningbydesign.com/event/revops-in-the-age-of-ai-how-to-leverage-data-and-automation-for-growth/)
- [How To Realize The Revenue Potential Of Add-On Acquisitions Within A 3-5 Year Holding Period](https://winningbydesign.com/event/how-to-realize-the-revenue-potential-of-add-on-acquisitions-within-a-3-5-year-holding-period/)
- [How To Use Gong Trackers To Reinforce Your Methodology](https://winningbydesign.com/event/how-to-use-gong-trackers-to-reinforce-your-methodology/)
- [Using an Operating Model in Customer Success](https://winningbydesign.com/event/using-an-operating-model-in-customer-success/)
- [Best Practices for Rolling Out a Methodology to a Scaled GTM Team](https://winningbydesign.com/event/best-practices-for-rolling-out-a-methodology-to-a-scaled-gtm-team/)
- [How to Benchmark Your GTM](https://winningbydesign.com/event/how-to-benchmark-your-gtm/)
- [The Fundamentals of SPICED](https://winningbydesign.com/event/the-fundamentals-of-spiced/)
- [Uncovering Impact: Companies Moving Upmarket](https://winningbydesign.com/event/uncovering-impact-companies-moving-upmarket/)
- [Uncovering Impact: What to do as a Revenue Leader to succeed in the 2nd Half of 2023](https://winningbydesign.com/event/uncovering-impact-the-necessary-principles-for-achieving-durable-growth/)
- [Uncovering Impact: Building an Effective Expansion Strategy](https://winningbydesign.com/event/building-an-effective-expansion-strategy/)
- [Uncovering Impact: How to add PLG to your existing GTM](https://winningbydesign.com/event/uncovering-impact-how-to-add-plg-to-your-existing-gtm/)
- [Driving More Growth from Your Existing Customers](https://winningbydesign.com/event/driving-more-growth-from-your-existing-customers-2/)
- [Uncovering Impact: How to Prospect for Sellers](https://winningbydesign.com/event/uncovering-impact-how-to-prospect-for-sellers/)
- [Uncovering Impact: Overcoming Customer Indecision in the Enterprise Sale](https://winningbydesign.com/event/online-event-2023-feb-15-uncovering-impact-overcoming-customer-indecision-in-the-enterprise-sale/)
- [Uncovering Impact: Driving More Growth from Your Existing Customers](https://winningbydesign.com/event/driving-more-growth-from-your-existing-customers/)
- [Overcoming Customer Indecision with JOLT (EMEA) March 2023](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt-emea-march-2023/)
- [Uncovering Impact: Navigating the Eye of the Storm in 2023](https://winningbydesign.com/event/online-event-2023-feb-9-uncovering-impact-navigating-the-eye-of-the-storm-in-2023/)
- [Scaling Your Customer Success Motion for SMB Accounts](https://winningbydesign.com/event/scaling-your-customer-success-motion/)
- [Overcoming Customer Indecision with JOLT (EMEA)](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt-emea/)
- [Overcoming Customer Indecision with JOLT](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt/)
- [Managing to Impact (EMEA, November 2022)](https://winningbydesign.com/event/managing-to-impact-emea-november-2022/)
- [The Modern Realities of the Complex Enterprise Sale](https://winningbydesign.com/event/the-modern-realities-of-the-complex-enterprise-sale/)
- [Modern Prospecting for Driving Growth](https://winningbydesign.com/event/modern-prospecting-for-driving-growth/)
- [Managing to Impact](https://winningbydesign.com/event/managing-to-impact-oct-2022/)
- [Sustainable Growth: The Perspective of an Operating Partner](https://winningbydesign.com/event/sustainable-growth-the-perspective-of-an-operating-partner/)
- [The First Look: Early Access to the Customer Success Operating Model](https://winningbydesign.com/event/early-access-customer-success-operating-model/)
- [Open Source Launch: The Customer Success Operating Model (CS-OM)](https://winningbydesign.com/event/open-source-launch-the-customer-success-operating-model/)
- [Online Event - 2022 Oct 5 - Managing During a Downturn (EMEA)](https://winningbydesign.com/event/online-event-2022-oct-5-managing-during-a-downturn/)
- [Online Event - 2022 June 15 - Managing During a Downturn](https://winningbydesign.com/event/managing-during-a-downturn/)
- [Online Event - 2022 May 5 - The Rise of CS as a Profit Center](https://winningbydesign.com/event/2022-may-5-the-rise-of-cs-as-a-profit-center/)
- [Online Event - 2022 April 20 - The Real Deal About Opportunities in CS](https://winningbydesign.com/event/the-real-deal-about-opportunities-in-customer-success/)
- [Online Event - 2021 July 23 - Modern Strategies for On The Bench Sales Leaders](https://winningbydesign.com/event/2021-july-23-modern-strategies-for-on-the-bench-sales-leaders/)

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