# Winning by Design

> Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, OneStream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed.

Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth.

---

## Page

- [Managing Director (2026)](https://winningbydesign.com/careers/managing-director-na-2026/)
- [Thank You](https://winningbydesign.com/thank-you/)
- [The Growth Institute: Chapters](https://winningbydesign.com/growth-institute/growth-institute-chapters/)
- [The Growth Institute: Member Experience](https://winningbydesign.com/growth-institute/member-experience/)
- [Impact Summit 2026 (Virtual) – Recordings](https://winningbydesign.com/impact-summit-2026-virtual-recordings/)
- [The Bowtie](https://winningbydesign.com/bowtie/)
- [Growth Institute Sign-Up Page](https://winningbydesign.com/growth-institute/sign-up/)
- [Growth Journal (VIP Print Subscriptions)](https://winningbydesign.com/growth-journal-printvip/)
- [What’s New](https://winningbydesign.com/whats-new/)
- [Impact Roadshow 2026](https://winningbydesign.com/impact-roadshow-2026/)
- [Get Your Bowtie Toolkit Preview](https://winningbydesign.com/bowtie-toolkit-preview/)
- [Foundational Research Series](https://winningbydesign.com/foundational-research-series/)
- [Careers](https://winningbydesign.com/careers/)
- [Terms and Conditions](https://winningbydesign.com/terms-and-conditions/)
- [Growth Institute Member Hub](https://winningbydesign.com/growth-institute/member-hub/)
- [Deploy](https://winningbydesign.com/deploy/)
- [Design](https://winningbydesign.com/design/)
- [Press](https://winningbydesign.com/press/)
- [Growth Journal Shelf](https://winningbydesign.com/growth-journal/shelf/)
- [SPICED](https://winningbydesign.com/spiced-framework/)
- [Revenue Architecture Chatbot](https://winningbydesign.com/revenue-architecture-chatbot/)
- [The Growth Institute](https://winningbydesign.com/growth-institute/)
- [Our Team](https://winningbydesign.com/team/)
- [Growth Journal](https://winningbydesign.com/growth-journal/)
- [Newsletters](https://winningbydesign.com/newsletters/)
- [Diagnose](https://winningbydesign.com/diagnose/)
- [Partner Directory](https://winningbydesign.com/partners/)
- [Revenue Architecture Certified Graduates](https://winningbydesign.com/revenue-architecture-certified-graduates/)
- [Workshops](https://winningbydesign.com/workshops/)
- [Certified Partner Program](https://winningbydesign.com/certified-partner-program/)
- [Partnerships](https://winningbydesign.com/partner/)
- [Ambassador Program](https://winningbydesign.com/ambassador-program/)
- [PE/VC Services](https://winningbydesign.com/pe-vc/)
- [Customers](https://winningbydesign.com/customers/)
- [Resources](https://winningbydesign.com/resources/)
- [Contact Us](https://winningbydesign.com/contact/)
- [Partner](https://winningbydesign.com/partner/)
- [Events](https://winningbydesign.com/events/)
- [Revenue Academy](https://winningbydesign.com/training-coaching/)
- [Home](https://winningbydesign.com/)
- [Privacy Policy](https://winningbydesign.com/privacy-policy/)
- [AI Research Across the Bowtie](https://winningbydesign.com/resources/research/ai-research-across-the-bowtie/)

## Case study

- [Lambda Aligns Its GTM Around the Customer Journey to Accelerate Growth](https://winningbydesign.com/customers/lambda/)
- [Education First Builds a Scalable Global GTM Enablement Engine](https://winningbydesign.com/customers/education-first/)
- [Canva Unifies Its Global Revenue Team with a Common Operating Language](https://winningbydesign.com/customers/canva/)
- [OneStream Builds a Scalable Revenue Model to Successfully Navigate IPO](https://winningbydesign.com/customers/onestream/)
- [Veriff Scales Sales Enablement with AI-Powered Coaching](https://winningbydesign.com/customers/veriff-momentum/)
- [Let’sGrow Transforms GTM with Unified Revenue Visibility and Growth Planning](https://winningbydesign.com/customers/letsgrow-una/)
- [Eftsure Breaks Into Enterprise with Scalable Sales Playbooks](https://winningbydesign.com/customers/eftsure/)
- [EHS Insight Boosts Win Rates by Revamping Sales Process](https://winningbydesign.com/customers/ehs-insights/)
- [Mirion Technologies Reverses Sales Challenges with Strategic GTM Shift](https://winningbydesign.com/customers/mirion-technologies/)
- [Blip Strengthens Customer Success with the Bowtie Model](https://winningbydesign.com/customers/take-blip/)
- [Citadel Accelerates Growth with a Scientific Sales Playbook](https://winningbydesign.com/customers/citadel/)
- [Addepar Strengthens Sales Execution with Strategic Coaching](https://winningbydesign.com/customers/addepar/)
- [Cuebiq Transitions from SaaS to Complex PaaS Sales](https://winningbydesign.com/customers/cuebiq/)
- [RingCentral Lifts Pipeline 33% with Strategic Prospecting Enablement](https://winningbydesign.com/customers/ringcentral/)
- [Asana Builds Scalable Sales Foundations Ahead of IPO](https://winningbydesign.com/customers/asana/)
- [Logi Analytics Integrates Predictable GTM Frameworks to Scale BI Adoption](https://winningbydesign.com/customers/logi-analytics/)
- [Restaurant365 Doubles Sales Productivity with a Scalable Sales Playbook](https://winningbydesign.com/customers/restaurant365/)
- [Adyen Fuels Sustainable Pipeline Across New Global Markets](https://winningbydesign.com/customers/adyen/)
- [OwnBackup Unifies Revenue Teams with SPICED to Sustain Rapid Growth](https://winningbydesign.com/customers/ownbackup/)
- [Beck Technology Breaks Revenue Records with Modern Sales Science](https://winningbydesign.com/customers/beck-technology/)
- [BombBomb Standardizes GTM to Drive Scalable SaaS Growth](https://winningbydesign.com/customers/bombbomb/)
- [MDirector Accelerates PLG to Sales-Driven Growth with ICP Focus](https://winningbydesign.com/customers/mdirector/)
- [Mural Meets Skyrocketing Demand During COVID with Scalable GTM Execution](https://winningbydesign.com/customers/mural/)

## Event

- [Impact Summer Series: Burlingame (RSVP)](https://winningbydesign.com/event/summer-series-burlingame-2026-rsvp/)
- [Impact Summer Series: Burlingame](https://winningbydesign.com/event/summer-series-burlingame-2026/)
- [Impact Summer Series: San Francisco](https://winningbydesign.com/event/summer-series-sf-2026/)
- [Impact Summit Brasil](https://winningbydesign.com/event/impact-summit-2026-brasil/)
- [Impact Summer Series: San Francisco (RSVP)](https://winningbydesign.com/event/summer-series-sf-2026-rsvp/)
- [Impact Summer Series: Mountain View](https://winningbydesign.com/event/summer-series-mv/)
- [Impact Summer Series: Mountain View (RSVP)](https://winningbydesign.com/event/summer-series-mv-rsvp/)
- [The Canva Cookbook: How Canva Unified Its Global GTM on SPICED](https://winningbydesign.com/event/webinar-canva-cookbook/)
- [Unstoppable Growth: A Preview of Impact Summit](https://winningbydesign.com/event/webinar-unstoppable-growth/)
- [Napa GTM Operating Partner Gathering](https://winningbydesign.com/event/gtm-operating-partner-gathering-napa-2026/)
- [SPICED AI: Turn Your Framework Into a Revenue Engine](https://winningbydesign.com/event/webinar-spiced-ai/)
- [The Math Behind Your Growth Target](https://winningbydesign.com/event/webinar-growth-targets/)
- [Getting Your Bowtie on Straight for 2026](https://winningbydesign.com/event/workshop-getting-your-bowtie-on-straight/)
- [Workshop: Growth Architecture Primer](https://winningbydesign.com/event/workshop-growth-architecture-primer/)
- [Workshop: Freemium: How AI and Product-Led Growth is Reshaping Tech](https://winningbydesign.com/event/workshop-freemium/)
- [Impact Summit US](https://winningbydesign.com/event/impact-summit-2026-us/)
- [Workshop: How HUMAN is Using AI to Transform Post-Sale Growth](https://winningbydesign.com/event/workshop-how-human-is-using-ai-to-transform-post-sale-growth/)
- [Workshop: Introducing the GTM Index — Quantify Your Go-To-Market Maturity and ROI](https://winningbydesign.com/event/workshop-gtm-index/)
- [AI-Led Growth: Transforming Go-To-Market Efficiency with AI](https://winningbydesign.com/event/ai-led-growth-transforming-go-to-market-efficiency-with-ai/)
- [An AI Agent’s First Month](https://winningbydesign.com/event/an-ai-agents-first-month/)
- [Certified Partner Showcase | SPICED Agents](https://winningbydesign.com/event/certified-partner-showcase-q1-2025/)
- [Introducing the First WbD-Certified AI Agent](https://winningbydesign.com/event/introducing-the-first-wbd-certified-ai-agent/)
- [Launch Event: The New Guided Pathways from WbD](https://winningbydesign.com/event/launch-guided-pathways/)
- [How to Evaluate Your GTM Motions to Optimize Revenue Efficiency](https://winningbydesign.com/event/evaluate-your-gtm-models-to-optimize-revenue-efficiency/)
- [Certified Partner Showcase | Bowtie Integration](https://winningbydesign.com/event/certified-partner-showcase-q4-2024/)
- [How to Create Your Growth Model as a Component of your Revenue Factory](https://winningbydesign.com/event/growth-model-as-component-of-revenue-factory/)
- [Mastering GTM Efficiency: The Key to IPO Success in SaaS](https://winningbydesign.com/event/mastering-gtm-efficiency-key-to-ipo-success-workshop/)
- [Unlocking the Power of Access Pass: Best Practices and Use Cases (July 2024)](https://winningbydesign.com/event/unlock-the-power-of-revenue-architecture-access-pass/)
- [Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops (June 2024)](https://winningbydesign.com/event/building-your-revenue-factory/)
- [How to Diagnose GTM Issues in a Scaling SaaS Business](https://winningbydesign.com/event/how-to-diagnose-gtm-issues-in-a-scaling-saas-business/)
- [How to Build Your Revenue Factory](https://winningbydesign.com/event/how-to-build-your-revenue-factory/)
- [The Frontline Formula: How to Transform Managers into Revenue Boosters](https://winningbydesign.com/event/the-frontline-formula-how-to-transform-managers-into-revenue-boosters/)
- [Architecting the Future of SaaS: The Launch of Revenue Architecture](https://winningbydesign.com/event/architecting-the-future-of-saas-the-launch-of-revenue-architecture/)
- [How to Diagnose GTM Issues in a Scaling SaaS Business](https://winningbydesign.com/event/mastering-gtm-analysis-the-key-principles-for-diagnosing-the-gtm-of-a-scaling-saas-business/)
- [Has SaaS Lost GTM Fit? And What to Do About It](https://winningbydesign.com/event/has-saas-lost-gtm-fit-and-what-to-do-about-it/)
- [How To Implement The Revenue Architecture Models In Your Business](https://winningbydesign.com/event/how-to-implement-the-revenue-architecture-models-in-your-business-2/)
- [What to Consider When Transitioning to a Usage Based Pricing Model](https://winningbydesign.com/event/transitioning-to-a-usage-based-pricing-model/)
- [SaaS as a Modern Revenue Factory](https://winningbydesign.com/event/saas-as-a-modern-revenue-factory/)
- [Getting Impact from Kickoffs and On-Sites in 2024](https://winningbydesign.com/event/getting-impact-from-skos-and-on-sites-in-2024/)
- [How To Continuously Improve Revenue Productivity With An Impact Office](https://winningbydesign.com/event/how-to-continuously-improve-revenue-productivity-with-an-impact-office/)
- [Using AI Across The GTM](https://winningbydesign.com/event/using-ai-across-the-gtm/)
- [RevOps In The Age Of AI: How To Leverage Data And Automation For Growth](https://winningbydesign.com/event/revops-in-the-age-of-ai-how-to-leverage-data-and-automation-for-growth/)
- [How To Realize The Revenue Potential Of Add-On Acquisitions Within A 3-5 Year Holding Period](https://winningbydesign.com/event/how-to-realize-the-revenue-potential-of-add-on-acquisitions-within-a-3-5-year-holding-period/)
- [How To Use Gong Trackers To Reinforce Your Methodology](https://winningbydesign.com/event/how-to-use-gong-trackers-to-reinforce-your-methodology/)
- [Using an Operating Model in Customer Success](https://winningbydesign.com/event/using-an-operating-model-in-customer-success/)
- [Best Practices for Rolling Out a Methodology to a Scaled GTM Team](https://winningbydesign.com/event/best-practices-for-rolling-out-a-methodology-to-a-scaled-gtm-team/)
- [How to Benchmark Your GTM](https://winningbydesign.com/event/how-to-benchmark-your-gtm/)
- [The Fundamentals of SPICED](https://winningbydesign.com/event/the-fundamentals-of-spiced/)
- [Uncovering Impact: Companies Moving Upmarket](https://winningbydesign.com/event/uncovering-impact-companies-moving-upmarket/)
- [Uncovering Impact: Building an Effective Expansion Strategy](https://winningbydesign.com/event/building-an-effective-expansion-strategy/)
- [Uncovering Impact: What to do as a Revenue Leader to succeed in the 2nd Half of 2023](https://winningbydesign.com/event/uncovering-impact-the-necessary-principles-for-achieving-durable-growth/)
- [Uncovering Impact: How to add PLG to your existing GTM](https://winningbydesign.com/event/uncovering-impact-how-to-add-plg-to-your-existing-gtm/)
- [Uncovering Impact: How to Prospect for Sellers](https://winningbydesign.com/event/uncovering-impact-how-to-prospect-for-sellers/)
- [Driving More Growth from Your Existing Customers](https://winningbydesign.com/event/driving-more-growth-from-your-existing-customers-2/)
- [Uncovering Impact: Driving More Growth from Your Existing Customers](https://winningbydesign.com/event/driving-more-growth-from-your-existing-customers/)
- [Uncovering Impact: Overcoming Customer Indecision in the Enterprise Sale](https://winningbydesign.com/event/online-event-2023-feb-15-uncovering-impact-overcoming-customer-indecision-in-the-enterprise-sale/)
- [Overcoming Customer Indecision with JOLT (EMEA) March 2023](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt-emea-march-2023/)
- [Uncovering Impact: Navigating the Eye of the Storm in 2023](https://winningbydesign.com/event/online-event-2023-feb-9-uncovering-impact-navigating-the-eye-of-the-storm-in-2023/)
- [Scaling Your Customer Success Motion for SMB Accounts](https://winningbydesign.com/event/scaling-your-customer-success-motion/)
- [Overcoming Customer Indecision with JOLT (EMEA)](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt-emea/)
- [Overcoming Customer Indecision with JOLT](https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt/)
- [Managing to Impact (EMEA, November 2022)](https://winningbydesign.com/event/managing-to-impact-emea-november-2022/)
- [The Modern Realities of the Complex Enterprise Sale](https://winningbydesign.com/event/the-modern-realities-of-the-complex-enterprise-sale/)
- [Managing to Impact](https://winningbydesign.com/event/managing-to-impact-oct-2022/)
- [Modern Prospecting for Driving Growth](https://winningbydesign.com/event/modern-prospecting-for-driving-growth/)
- [Sustainable Growth: The Perspective of an Operating Partner](https://winningbydesign.com/event/sustainable-growth-the-perspective-of-an-operating-partner/)
- [Open Source Launch: The Customer Success Operating Model (CS-OM)](https://winningbydesign.com/event/open-source-launch-the-customer-success-operating-model/)
- [The First Look: Early Access to the Customer Success Operating Model](https://winningbydesign.com/event/early-access-customer-success-operating-model/)
- [Online Event – 2022 Oct 5 – Managing During a Downturn (EMEA)](https://winningbydesign.com/event/online-event-2022-oct-5-managing-during-a-downturn/)
- [Online Event – 2022 June 15 – Managing During a Downturn](https://winningbydesign.com/event/managing-during-a-downturn/)
- [Online Event – 2022 May 5 – The Rise of CS as a Profit Center](https://winningbydesign.com/event/2022-may-5-the-rise-of-cs-as-a-profit-center/)
- [Online Event – 2022 April 20 – The Real Deal About Opportunities in CS](https://winningbydesign.com/event/the-real-deal-about-opportunities-in-customer-success/)
- [Online Event – 2021 July 23 – Modern Strategies for On The Bench Sales Leaders](https://winningbydesign.com/event/2021-july-23-modern-strategies-for-on-the-bench-sales-leaders/)

## Resource

- [Impact Summit 2026 (Virtual) – Recordings](https://winningbydesign.com/resources/research/impact-summit-2026-virtual-recordings/)
- [Revenue Operating Governance](https://winningbydesign.com/resources/growth-institute/revenue-operating-governance/)
- [Stories of GTM Innovation](https://winningbydesign.com/resources/research/stories-of-gtm-innovation/)
- [Sample Vice President of Growth Job Description & Operating Plan](https://winningbydesign.com/resources/growth-institute/sample-vice-president-of-growth-job-description-operating-plan/)
- [Sales Training Has Not Changed in 100 Years. It’s Time For a Change.](https://winningbydesign.com/resources/blog/sales-training-has-not-changed-in-100-years-its-time-for-a-change/)
- [A Data Stack That Compounds](https://winningbydesign.com/resources/growth-institute/a-data-stack-that-compounds/)
- [The Power Week for GTM Leaders](https://winningbydesign.com/resources/blog/the-power-week-for-gtm-leaders/)
- [Foundations of Compound Growth Working Paper](https://winningbydesign.com/resources/growth-institute/foundations-of-compound-growth-working-paper/)
- [The Bowtie Standard](https://winningbydesign.com/resources/research/bowtie-standard/)
- [2026 Bowtie Toolkit (Preview)](https://winningbydesign.com/resources/blueprints/bowtie-toolkit-preview/)
- [Foundational Research Series](https://winningbydesign.com/resources/research/foundational-research-series/)
- [Impact Summit 2025 Europe – Public Content](https://winningbydesign.com/resources/research/impact-summit-2025-europe-public-content/)
- [Impact Summit 2025 Europe – Session Worksheets](https://winningbydesign.com/resources/blueprints/impact-summit-2025-europe-session-workbooks/)
- [Intelligence, Delight and Pipeline – How Our AI SDR is Redefining GTM](https://winningbydesign.com/resources/research/how-our-ai-sdr-is-redefining-gtm/)
- [Growth – In the Age of AI](https://winningbydesign.com/resources/research/growth-in-the-age-of-ai/)
- [GTM AI Archetypes Blueprint](https://winningbydesign.com/resources/blueprints/gtm-ai-archetypes/)
- [Growth is Back – Can You Keep Up?](https://winningbydesign.com/resources/research/growth-is-back-can-you-keep-up/)
- [Impact Summit 2025 US – Public Content](https://winningbydesign.com/resources/research/impact-summit-2025-public-content-2/)
- [AI Research Across the Bowtie](https://winningbydesign.com/resources/research/ai-research-across-the-bowtie-redirect/)
- [AI-Assisted Marketing](https://winningbydesign.com/resources/research/ai-assisted-marketing/)
- [The Rise of AI SDRs](https://winningbydesign.com/resources/research/the-rise-of-ai-sdrs/)
- [AI Pre-Sales Solution Engineers](https://winningbydesign.com/resources/research/ai-pre-sales-solution-engineers/)
- [AI-Powered Pipeline Management](https://winningbydesign.com/resources/research/ai-powered-pipeline-management/)
- [AI GTM Intelligence Agents](https://winningbydesign.com/resources/research/ai-gtm-intelligence-agents/)
- [AI on the Right Side of the Bowtie](https://winningbydesign.com/resources/research/ai-on-the-right-side-of-the-bowtie/)
- [AI Growth Guidance Systems](https://winningbydesign.com/resources/research/ai-growth-guidance-systems/)
- [AI Coaching in Go-to-Market](https://winningbydesign.com/resources/research/ai-coaching-in-go-to-market/)
- [GTM AI Story Library](https://winningbydesign.com/resources/research/gtm-ai-story-library-2/)
- [AI-Led Growth Survey (Conducted Spring 2025)](https://winningbydesign.com/resources/research/ai-led-growth-survey-spring-2025/)
- [Ensuring Stellar AI Agent Pipeline Management Using Clay, 1mind, and SPICED Methodology](https://winningbydesign.com/resources/research/ensuring-stellar-ai-agent-pipeline-management-using-clay-1mind-and-spiced-methodology/)
- [When AI Guides, Who Decides?](https://winningbydesign.com/resources/research/when-ai-guides-who-decides/)
- [In 2025, AI Won’t Just Assist People – It Will Replace Them](https://winningbydesign.com/resources/research/in-2025-ai-wont-just-assist-people-it-will-replace-them/)
- [How GTM Efficiency Affects IPO Readiness](https://winningbydesign.com/resources/research/how-gtm-efficiency-affects-ipo-readiness/)
- [Back to the Future: How Process (and Not Just AI) Will Revolutionize Revenue Growth](https://winningbydesign.com/resources/research/back-to-the-future-how-process-and-not-just-ai-will-revolutionize-revenue-growth/)
- [Has SaaS Lost Go To Market Fit? And What to Do About It](https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/)
- [Revenue Architecture](https://winningbydesign.com/resources/books/revenue-architecture/)
- [(Preview) Chapter 1 of Revenue Architecture by Jacco van der Kooij](https://winningbydesign.com/resources/research/revenue-architecture-chapter-1/)
- [MEDDIC and SPICED 2023 – Two Different Approaches](https://winningbydesign.com/resources/blog/meddic-and-spiced-2023-two-different-approaches-2/)
- [The Three-Day Field Sales Trip](https://winningbydesign.com/resources/blueprints/the-three-day-field-sales-trip/)
- [The Underperformance Problem in SaaS: How to Lift Up the 40%](https://winningbydesign.com/resources/blog/the-underperformance-problem-in-saas-how-to-lift-up-the-40/)
- [Structuring a Coaching Cadence](https://winningbydesign.com/resources/blueprints/structuring-a-coaching-cadence/)
- [How to Handle Candid Conversations](https://winningbydesign.com/resources/blueprints/how-to-handle-candid-conversations/)
- [High Impact Coaching](https://winningbydesign.com/resources/blueprints/high-impact-coaching/)
- [First Impact](https://winningbydesign.com/resources/blueprints/first-impact/)
- [Solving Underperformance: How to Lift Up the 40%](https://winningbydesign.com/resources/research/solving-underperformance-how-to-lift-up-the-40/)
- [How To Make a Go To Market Methodology Stick](https://winningbydesign.com/resources/research/how-to-make-a-go-to-market-methodology-stick/)
- [The Sweet Spot in the Eye of the Storm](https://winningbydesign.com/resources/research/sweet-spot-eye-of-the-storm/)
- [The Relationship Between Discount and Win Rate](https://winningbydesign.com/resources/research/the-relationship-between-discount-and-win-rate/)
- [Customer Success Operating Model](https://winningbydesign.com/resources/blueprints/customer-success-operating-model/)
- [Metric-Based Leadership](https://winningbydesign.com/resources/blueprints/metric-based-leadership/)
- [How to Establish a Critical Event](https://winningbydesign.com/resources/blueprints/how-to-establish-a-critical-event/)
- [SaaS Definitions](https://winningbydesign.com/resources/blog/saas-definitions/)
- [Analyzing a Deal](https://winningbydesign.com/resources/blog/deal-analysis/)
- [The Operating Model for Recurring Revenue](https://winningbydesign.com/resources/research/the-operating-model-for-recurring-revenue/)
- [Growth Trends in an Economic Downturn](https://winningbydesign.com/resources/research/growth-trends-in-an-economic-downturn/)
- [Become Experts in Remote Selling](https://winningbydesign.com/resources/blog/become-experts-in-remote-selling/)
- [GTM Playbook Development Kit](https://winningbydesign.com/resources/blueprints/gtm-playbook-development-kit/)
- [SPICED Across the Customer Journey](https://winningbydesign.com/resources/blueprints/spiced-across-the-customer-journey/)
- [The REKS Coaching Framework](https://winningbydesign.com/resources/blueprints/the-reks-coaching-framework/)
- [How to Get the Renewal](https://winningbydesign.com/resources/blueprints/how-to-get-the-renewal/)
- [Mapping Relationships](https://winningbydesign.com/resources/blueprints/mapping-relationships/)
- [Compile Your Target Account List](https://winningbydesign.com/resources/blueprints/compile-your-target-account-list/)
- [Calculate Your Target Account List](https://winningbydesign.com/resources/blueprints/calculate-your-target-account-list/)
- [How to Uncover Your ICP](https://winningbydesign.com/resources/blueprints/how-to-uncover-your-icp/)
- [Create a Joint Impact Plan](https://winningbydesign.com/resources/blueprints/create-a-joint-impact-plan/)
- [Guide the Decision Process](https://winningbydesign.com/resources/blueprints/decision-process/)
- [Conducting a Kickoff Call](https://winningbydesign.com/resources/blueprints/conducting-a-kickoff-call/)
- [Get Insights from Deal Analysis](https://winningbydesign.com/resources/blueprints/insights-from-deal-analysis/)
- [Trade Instead of Negotiate](https://winningbydesign.com/resources/blueprints/trade-instead-of-negotiate/)
- [Telling Impactful Stories](https://winningbydesign.com/resources/blueprints/telling-impactful-stories/)
- [Guiding the Decision Criteria](https://winningbydesign.com/resources/blueprints/decision-criteria/)
- [How to Demo](https://winningbydesign.com/resources/blueprints/how-to-demo/)
- [The Perfect Discovery Call](https://winningbydesign.com/resources/blueprints/the-perfect-discovery-call/)
- [How to Diagnose](https://winningbydesign.com/resources/blueprints/how-to-diagnose/)
- [Emotional vs. Rational Impact](https://winningbydesign.com/resources/blueprints/emotional-vs-rational-impact/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/blueprints/the-saas-sales-method/)
- [The Stakeholder Meeting](https://winningbydesign.com/resources/blueprints/the-stakeholder-meeting/)
- [The SPICED Framework](https://winningbydesign.com/resources/blueprints/the-spiced-framework/)
- [How to Create a Target Account List for Your Enterprise Team](https://winningbydesign.com/resources/blog/how-to-create-a-target-account-list-for-your-enterprise-team/)
- [Growth Forecasting: How to Create a Proper Forecast Based on Growth Rate](https://winningbydesign.com/resources/research/growth-forecasting-how-to-create-a-proper-forecast-based-on-growth-rate/)
- [How to Trade Instead of Negotiate](https://winningbydesign.com/resources/blog/how-to-trade-instead-of-negotiate/)
- [How to Manage the Decision Process](https://winningbydesign.com/resources/blog/how-to-manage-the-decision-process/)
- [Emotional Versus Rational Impact](https://winningbydesign.com/resources/blog/emotional-versus-rational-impact/)
- [Recurring Revenue Growth Trends in Europe](https://winningbydesign.com/resources/research/recurring-revenue-growth-trends-in-europe/)
- [How To Design An Enterprise Playbook Aligned With Your GTM](https://winningbydesign.com/resources/blog/how-to-design-an-enterprise-playbook-aligned-with-your-gtm/)
- [Customer Success as a Profit Center](https://winningbydesign.com/resources/research/customer-success-as-a-profit-center/)
- [Rethinking the SKO](https://winningbydesign.com/resources/blog/rethinking-the-sko/)
- [How to Engage Executives at Your Key Accounts](https://winningbydesign.com/resources/blog/how-to-engage-executives-at-your-key-accounts/)
- [The Impact of Remote Selling](https://winningbydesign.com/resources/research/the-impact-of-remote-selling/)
- [What is Missing from MEDDIC](https://winningbydesign.com/resources/blog/what-is-missing-from-meddic/)
- [Cultivating a Successful Sales Culture](https://winningbydesign.com/resources/blog/cultivating-a-successful-sales-culture/)
- [Compensation for SaaS Sales Organizations](https://winningbydesign.com/resources/blog/compensation-for-saas-sales-organizations/)
- [The SaaS Data Model](https://winningbydesign.com/resources/blog/the-saas-data-model/)
- [SaaS Role Definitions](https://winningbydesign.com/resources/blog/saas-role-definitions/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/blog/the-saas-sales-method-2/)
- [Enablement Stacks for Sales Organizations](https://winningbydesign.com/resources/blog/enablement-stacks-for-sales-organizations/)
- [Technology Tool Stacks at Different Growth Phases](https://winningbydesign.com/resources/blog/technology-tool-stacks-at-different-growth-phases/)
- [Sales Process Design](https://winningbydesign.com/resources/blog/sales-process-design/)
- [An Introduction to Sustainable SaaS Sales Growth](https://winningbydesign.com/resources/blog/an-introduction-to-sustainable-saas-sales-growth/)
- [Frameworks That Govern B2B Marketing and Sales and Why SaaS Needs its Own Framework](https://winningbydesign.com/resources/blog/frameworks-that-govern-b2b-marketing-and-sales-and-why-saas-needs-its-own-framework/)
- [How to Get to $10M in ARR and Beyond](https://winningbydesign.com/resources/books/how-to-get-to-10m-in-arr-and-beyond/)
- [The SaaS Sales Method](https://winningbydesign.com/resources/books/the-saas-sales-method-3/)
- [Training is the Key to Sales Growth](https://winningbydesign.com/resources/blog/training-is-the-key-to-sales-growth/)
- [How to Do SaaS Sales Training the Scientific Way (Hint: It’s NOT a Sales Kick Off)](https://winningbydesign.com/resources/blog/how-to-do-saas-sales-training-the-scientific-way-hint-its-not-a-sales-kick-off/)
- [How to Tell a Story – 3 Steps to Maximize Impact](https://winningbydesign.com/resources/blog/how-to-tell-a-story-3-steps-to-maximize-impact/)
- [How to Build a Powerful Sales Team](https://winningbydesign.com/resources/blog/how-to-build-a-powerful-sales-team/)
- [How to Run a Great SaaS Sales Demo](https://winningbydesign.com/resources/blog/how-to-run-a-great-saas-sales-demo/)
- [How to Coach Your SDR Team to Write Effective Sales Emails](https://winningbydesign.com/resources/blog/how-to-coach-your-sdr-team-to-write-effective-sales-emails/)
- [Blueprints for a SaaS Sales Organization](https://winningbydesign.com/resources/books/blueprints-for-a-saas-sales-organization/)
- [The SaaS Sales Method for Customer Success & Account Managers](https://winningbydesign.com/resources/books/the-saas-sales-method-for-customer-success-account-managers/)
- [The SaaS Sales Method for Account Executives](https://winningbydesign.com/resources/books/the-saas-sales-method-for-account-executives/)
- [The SaaS Sales Method for Sales Development Representatives](https://winningbydesign.com/resources/books/the-saas-sales-method-for-sales-development-representatives/)
- [The SaaS Sales Method Fundamentals](https://winningbydesign.com/resources/books/the-saas-sales-method-fundamentals/)
- [Customer Success & Account Management by Company Stage](https://winningbydesign.com/resources/blog/customer-success-account-management-by-company-stage/)
- [The Sales Tools You Need To Find, Close and Delight More Business in 2017](https://winningbydesign.com/resources/blog/the-sales-tools-you-need-to-find-close-and-delight-more-business-in-2017/)
- [Cold Calling Isn’t Dead, But the Way You’re Making Calls is Pissing Off Your Customers](https://winningbydesign.com/resources/blog/cold-calling-isnt-dead-but-the-way-youre-making-calls-is-pissing-off-your-customers/)
- [How To Write Killer Sales Emails…At Scale](https://winningbydesign.com/resources/blog/how-to-write-killer-sales-emails-at-scale/)
- [A Proven Structure for Running Effective Sales Meetings](https://winningbydesign.com/resources/blog/a-proven-structure-for-running-effective-sales-meetings/)
- [A Guide for Increasing Your Sales Conversion Rate](https://winningbydesign.com/resources/blog/a-guide-for-increasing-your-sales-conversion-rate/)
- [Calculate, Don’t Guess, How Many Accounts to Target in Account-Based Prospecting](https://winningbydesign.com/resources/blog/calculate-dont-guess-how-many-accounts-to-target-in-account-based-prospecting/)
- [How to Systematically Increase Sales in Your SaaS Business](https://winningbydesign.com/resources/blog/how-to-systematically-increase-sales-in-your-saas-business/)
- [The Rise of Inside Sales and What it Means for Your SaaS Business](https://winningbydesign.com/resources/blog/the-rise-of-inside-sales-and-what-it-means-for-your-saas-business/)
- [9 Steps to Decrease the Ramp Time for Your Next Sales Hire](https://winningbydesign.com/resources/blog/9-steps-to-decrease-the-ramp-time-for-your-next-sales-hire/)
- [The Anatomy of a Perfect Discovery Call](https://winningbydesign.com/resources/blog/the-anatomy-of-a-perfect-discovery-call/)
- [When to Start and Scale Sales Operations?](https://winningbydesign.com/resources/blog/when-to-start-and-scale-sales-operations/)
- [Where is Your Sales Funnel Broken?](https://winningbydesign.com/resources/blog/where-is-your-sales-funnel-broken/)
- [Use of Sales PODs to Scale to $10M in ARR](https://winningbydesign.com/resources/blog/use-of-sales-pods-to-scale-to-10m-in-arr/)
- [Achieving $1M ARR. What Does it Mean?](https://winningbydesign.com/resources/blog/achieving-1m-arr-what-does-it-mean/)
- [Evolution of Sales Organizations](https://winningbydesign.com/resources/blog/evolution-of-sales-organizations/)
- [The Five Stages of SaaS](https://winningbydesign.com/resources/blog/the-five-stages-of-saas/)

## Revenue academy

- [Essentials in Revenue Architecture](https://winningbydesign.com/training-coaching/essentials-in-revenue-architecture/)
- [Revenue Architecture](https://winningbydesign.com/training-coaching/revenue-architecture/)
- [Insight Engineering](https://winningbydesign.com/training-coaching/insight-engineering/)
- [Bowtie Analytics](https://winningbydesign.com/training-coaching/bowtie-analytics/)
- [Growth Architecture](https://winningbydesign.com/training-coaching/growth-architecture/)
- [Skills Course: Storytelling](https://winningbydesign.com/training-coaching/skills-course-storytelling/)
- [Skills Course: Discovery Using SPICED](https://winningbydesign.com/training-coaching/skills-course-discovery-using-spiced/)
- [Facilitator Certification](https://winningbydesign.com/training-coaching/facilitator-certification/)
- [Managing for Leadership](https://winningbydesign.com/training-coaching/managing-for-leadership/)
- [Account Management for Growth](https://winningbydesign.com/training-coaching/account-management-for-growth/)
- [Selling into Enterprise Accounts](https://winningbydesign.com/training-coaching/selling-into-enterprise-accounts/)
- [Prospecting into Enterprise Accounts](https://winningbydesign.com/training-coaching/prospecting-into-enterprise-accounts/)
- [Managing for Impact](https://winningbydesign.com/training-coaching/managing-for-impact/)
- [Customer Success for Impact](https://winningbydesign.com/training-coaching/customer-success-for-impact/)
- [Selling for Impact](https://winningbydesign.com/training-coaching/selling-for-impact/)
- [Prospecting for Impact](https://winningbydesign.com/training-coaching/prospecting-for-impact/)