Associated Books


Growth Loops and Contact Cadence

  • Growth Loops for Customer Expansion
  • Designing Your Customer Contact Cadence

Diagnosing Customer Expansion

  • How to diagnose expansion opportunities
  • Business Orchestration and Technical Kickoff Meetings

Acing Business Reviews

  • How to Structure periodic Impact Review Meetings (QBR or EBRs)
  • Driving urgency for growth through Impact and Critical event

Advanced Communication Skills

  • How to Handle Tough Conversations
  • Customer stories to inspire expansion

Growing Customer Value

  • How to convert customers price increases
  • Trade vs. Negotiation for Upsell, Cross-Sell and Renewal


Four Two-Hour Online Coaching Sessions

Four sessions to roleplay and workshop with a live coach and other students.

Access to the proven Winning by Design Blueprints

You’ll receive detailed templates, cheat sheets, blueprints, and relevant q-cards.

Winning by Design Textbooks

Use our textbooks to study up and as reference materials.

Access to an online learning journey

Complete exercises and submit to your coach via an online portal.

Industry recognized certification

Further your career with LinkedIn-ready certification and badges.

A free e-copy of Blueprints for a SaaS Sales Organization

Add this award-winning book to your collection.

Get all this for only $1,500 USD!



We believe in learning by doing.

10% of learning something new comes from formal training, 20% comes from observing your peers, and 70% of learning comes from doing. Therefore, all of our courses are taught “flipped classroom” style which means you learn the theory using an online learning journey so that time with a live instructor is reserved for roleplay and call reviews. You’ll also be expected to practice in between sessions and have your homework reviewed by the instructor.

Upcoming Scheduled Courses

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