Category: Demand Gen | Winning by Design

How to create a Target Account List for your Enterprise team

By Shari JohnstonMarketing, ABM, Demand Gen

What is a Target Account List? As digital marketing continues to evolve, the most successful B2B companies are putting more and more emphasis on targeting the right accounts. They don’t want to waste time and money reaching out to potential customers who have no interest in their product. The answer...

March 21, 2021

How to Engage Executives at your Key Accounts

By Shari JohnstonMarketing, ABM, Demand Gen

Enterprise go-to-market teams are challenged now more than ever to engage executives to build pipeline and grow existing customers. At the same time, executives are more overwhelmed than ever with digital marketing and communications. The average professional receives 120 emails per day. With the deluge of digital communications and voicemails,...

October 31, 2020

How to leverage Live Chat & Chatbots for Lead Generation

By Jacco van der KooijDemand Gen, Sales Tools

PART 1. WHY CHAT? WHY NOW? Outbound Prospecting Is Suffering The world of outbound prospecting is not doing too well. Companies are consistently reporting that results from outbound are getting harder to attain. Low conversion rates from email sequences are creating more noise than actual results. GDPR regulations are making…

June 26, 2018

Account Based Advertising Strategies for SaaS Companies

By Jacco van der KooijDemand Gen, GTM

We hosted an invitation only event for Storm Portfolio companies and Winning By Design Customers about Account Based Advertising. We had three speakers share hands-on best practices and tips: Lin Ling, Director of Growth – SourceClear Charlie Liang, Director of Marketing - Engagio* Sven De Meyere (via Zoom), Head...

August 2, 2017

How to Create a “Definitive Guide” (Thought Leadership Content)

By Jacco van der KooijDemand Gen, GTM

Tae Hea Nahm, Managing Director at Storm Ventures has written about the power of thought leadership for young companies: Attacking with Thought Leadership Achieving Thought Leadership And he should know … He invested in both Marketo and Engagio, two companies that killed it with their thought leadership content. Marketo: “Definitive guide…

May 23, 2017

Are you missing out on the #1 lead generation tool?

By Jacco van der KooijDemand Gen, Sales Development

There is a common challenge I see with both established businesses and startups, and it’s that they don’t have enough leads. Everyone is too busy focused on closing deals that they don’t have time to prospect, or the leads provided by marketing aren’t ready to buy. Have you ever been...

April 4, 2017

Demand Gen

How to create a Target Account List for your Enterprise team

How to Engage Executives at your Key Accounts

How to leverage Live Chat & Chatbots for Lead Generation

Account Based Advertising Strategies for SaaS Companies

How to Create a “Definitive Guide” (Thought Leadership Content)

Are you missing out on the #1 lead generation tool?

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