Category: Marketing | Winning by Design

Shari Johnston In Marketing, ABM, GTM

How To Design An Enterprise Playbook Aligned With Your GTM

Example customer journey for an enterprise account

Moving upmarket to sell to larger companies is a typical stage in a company’s growth journey. But what’s the best way to make that transition easier and faster? After advising many businesses on how to sell to enterprise accounts and deliver sustainable revenue growth, our biggest takeaway is this: It’s...

Jacco van der Kooij In Marketing, Enablement, GTM, Remote Sales & CS

Rethinking the SKO

Modernizing from Sales Kick Off to Revenue Kick Off for more impact Companies are beginning to evolve and modernize their SKOs - turning them from one-time, entertainment-focused events into more impactful, recurring events throughout the year For sales teams, the annual sales kickoff (SKO) is a well-established tradition, and typically...

Shari Johnston In Marketing, ABM, Demand Gen

How to Engage Executives at your Key Accounts

Enterprise go-to-market teams are challenged now more than ever to engage executives to build pipeline and grow existing customers. At the same time, executives are more overwhelmed than ever with digital marketing and communications. The average professional receives 120 emails per day. With the deluge of digital communications and voicemails,...

Marketing

How To Design An Enterprise Playbook Aligned With Your GTM

Rethinking the SKO

How to Engage Executives at your Key Accounts

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