Category: Enablement - Winning by Design

Jacco van der Kooij In Marketing, Enablement, GTM, Remote Sales & CS

Rethinking the SKO

Modernizing from Sales Kick Off to Revenue Kick Off for more impact Companies are beginning to evolve and modernize their SKOs - turning them from one-time, entertainment-focused events into more impactful, recurring events throughout the year For sales teams, the annual sales kickoff (SKO) is a well-established tradition, and typically...

Jacco van der Kooij In Enablement, Sustainable Growth

Enablement stacks for sales organizations

An enablement stack helps sales organizations achieve greater results by providing them with a larger knowledge base, content library, and coaching to rely on and reference during the sales process. During the early phases of growth, organizations should develop, implement, and update key enablement tools such as the content journey,...

Ryan Cahill In Enablement, Training

Training is the Key to Sales Growth

Training is the Key to Sales Growth The Point: In an age where product differentiation is narrow and nuanced, the capabilities and performance of your sales team makes up the rest of your competitive differentiation. Investing in training is not only the fastest way to create value for the buyer,…

Jacco van der Kooij In Enablement, Training

How to Tell a Story – 3 Steps to Maximize Impact

One of the most powerful sales skills you can master is storytelling. When you share how you helped someone with similar challenges, you are more persuasive than just telling them you can help. A story helps plant an idea that can change their mind or open them up to…

Jacco van der Kooij In Enablement, Remote Sales & CS, Training

Effective Email Part 1: How to Write Killer Sales Emails… At Scale

Cold calling. Social selling. If you’re growing weary of the “debate” in this space, you’re not alone. Reality check: if you want to be successful, you need to use every tool you have at your disposal. The arguments for or against this or that technique are a load of crap….

Jacco van der Kooij In ABM, Enablement, Sales Development

No one made quota with ‘Social Selling’… But here’s how you can use social to make your quota

Everyone is online nowadays. From the CEO of a Fortune 500 company to the janitor at your local high school. They’re online for the same reasons you are: to be entertained, to engage with others, to source information, and to find solutions to their problems. The best part about this…

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Enablement

Rethinking the SKO

Enablement stacks for sales organizations

Training is the Key to Sales Growth

How to Tell a Story – 3 Steps to Maximize Impact

Effective Email Part 1: How to Write Killer Sales Emails… At Scale

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