Training is the Key to Sales Growth The Point: In an age where product differentiation is narrow and nuanced, the capabilities and performance of your sales team makes up the rest of your competitive differentiation. Investing in training is not only the fastest way to create value for the buyer,…
One of the most powerful sales skills you can master is storytelling. When you share how you helped someone with similar challenges, you are more persuasive than just telling them you can help. A story helps plant an idea that can change their mind or open them up to…
Cold calling. Social selling. If you’re growing weary of the “debate” in this space, you’re not alone. Reality check: if you want to be successful, you need to use every tool you have at your disposal. The arguments for or against this or that technique are a load of crap….
Everyone is online nowadays. From the CEO of a Fortune 500 company to the janitor at your local high school. They’re online for the same reasons you are: to be entertained, to engage with others, to source information, and to find solutions to their problems. The best part about this…