Account Based Marketing
Account Management partners with Customer Success to grow the lifetime value for and from your existing customers. Winning By Design helps assess and design account management organization and playbooks and can train or coach your teams.
Everyone is online nowadays. From the CEO of a Fortune 500 company to the janitor at your local high school. They’re online for the same reasons you are: to be entertained, to engage with others, to source information, and to find solutions to their problems. The best part about this…
Few tools have been as transformative to the sales landscape as LinkedIn. Sure, we’ve seen the arrival of tools and platforms that enable people to scale their approach to sales and understand who their customers are, but there’s still nothing that compares to LinkedIn when it comes to providing direct…
Deciding how many contacts to target impacts your account capacity model, Don’t use industry averages when determining how many accounts each rep should target as part of an account based prospecting approach. Instead, look at the particulars of your business and calculate what number makes sense for you. Perform two calculations:…
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