Winning by Design books provide you with detailed frameworks, templates, and guidance to achieve success in any customer-facing role.

FOR ALL CUSTOMER-FACING ROLES

The SaaS Sales Method: Sales as a Science

To scale you must approach sales as a science. This book break down the science of sales and reveals the math behind each stage in revenue generation so you can learn how revenue leaders structure their processes, organizations, and training.

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FOR SALES LEADERS

Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization

Our must-have book for SaaS companies provides blueprints to build high-performance sales, marketing, and customer success teams that work together across the entire customer relationship to scale and achieve revenue growth goals.

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FOR ALL CUSTOMER-FACING ROLES

The SaaS Sales Method Fundamentals:
How to Have Customer Conversations

Change the way your company communicates with its customers by focusing one thing: Impact. This book teaches all sales professionals – SDRs, AEs, CSMs, Account Managers, and more – how to communicate more effectively via phone, email, or in person by taking an impact-oriented approach.

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FOR SDRs & BDRs

The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers

The ultimate guide for SDRs, this book provides instructions for step-by-step prospecting as well as advanced prospecting skills taught by recognized sales leaders.

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FOR CSMs AND ACCOUNT MANAGERS

The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers

Customer Success Managers and Account Managers are an essential component of the SaaS sales methodology. This book focuses on the fundamental skills required of these roles and how they interact with the rest of the sales organization to maximize revenue from existing customers.

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FOR ACCOUNT EXECUTIVES

The SaaS Sales Method for Account Executives: How to Win Customers

A structured approach to overcoming challenges and succeeding as a sales account executive, this book provides blueprints and advice for salespeople as well as sales team leaders. It focuses on the fundamental sales skills needed to help customers commit – rather than simply trying to close them.

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FOR FOUNDERS AND STARTUP SALES LEADERS

How to Get to $10M in ARR and Beyond

This book focuses on helping startup founders and their sales leaders generate revenue in a recurring revenue business model. Learn how to grow your business, get your team to perform, decide when to hire, have strategic boardroom conversations, stop your customers from churning, and more.

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