Winning by Design sales training books provide you with detailed frameworks, templates, and guidance to achieve success in any customer-facing role.
FOR ALL CUSTOMER-FACING ROLES
The SaaS Sales Method: Sales as a Science
To scale you must approach sales as a science. This book breaks down the science of sales and reveals the math behind each stage in revenue generation so you can learn how revenue leaders structure their processes, organizations, and training.
FOR SALES LEADERS
Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization
Our must-have book for SaaS companies provides blueprints to build high-performance sales, marketing, and customer success teams that work together across the entire customer relationship to scale and achieve revenue growth goals.
FOR ALL CUSTOMER-FACING ROLES
The SaaS Sales Method Fundamentals:
How to Have Customer Conversations
Change the way your company communicates with its customers by focusing on one thing: Impact. This book teaches all sales professionals – SDRs, AEs, CSMs, Account Managers, and more – how to communicate more effectively via phone, email, or in person by taking an impact-oriented approachfor SaaS customer success.
FOR SDRs & BDRs
The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers
The ultimate guide for SDRs, this book provides instructions for step-by-step prospecting as well as advanced prospecting skills taught by recognized sales leaders.
FOR CSMs AND ACCOUNT MANAGERS
The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers
Customer Success Managers and Account Managers are an essential component of the SaaS sales method. This book focuses on the fundamental skills required of these roles and how they interact with the rest of the sales organization to maximize revenue from existing customers.
FOR ACCOUNT EXECUTIVES
The SaaS Sales Method for Account Executives: How to Win Customers
A structured approach to overcoming challenges and succeeding as a sales account executive, this book provides blueprints and advice for salespeople as well as sales team leaders. It focuses on the fundamental sales skills needed to help customers commit – rather than simply trying to close them.
FOR FOUNDERS AND STARTUP SALES LEADERS
How to Get to $10M in ARR and Beyond
This book focuses on helping startup founders and their sales leaders generate revenue in a recurring revenue business model. Learn how to grow your business, get your team to perform, decide when to hire, have strategic boardroom conversations, stop your customers from churning, and more.
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