Learn About a Wide Range of Sales Training Topics
Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.
Processes for all revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team
Live, interactive training led by experts
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager
Trusted by 600+ SaaS companies
We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.
Arm your reps with the core skills for success, with a common language to unify as one GTM team
Provide your team with ongoing development to make change stick, gauge progress, and reach your goals
B2B Sales Enablement
When Amanda Hill wants to ramp up the skills of her sales development team, she turns to Winning by Design. The sales professional says that the strategies that she and her team have picked up are “incredibly valuable” and useful on a daily basis. “Winning by Design has you covered when it comes to developing and supporting all sales enablement for your organization,” said Hill, Sales Enablement Partner at Tipalti. “We are ramping up our most green sales development reps and giving each of them confidence and reason behind their day-to-day by implementing Winning by Design early and often.”
The sales enablement tools offered through Winning by Design, the leader in helping high-growth recurring revenue organizations drive sustainable growth, are some of the most sophisticated in the industry. Winning by Design has developed our own sales methodology especially for SaaS-oriented companies. It builds on the fact that for today’s companies, most of the customer’s lifetime value doesn’t come at the close of a deal. It often comes months or even years afterward in the recurring revenue model. According to Hill, Winning by Design’s practical sales methodology “has been easily implemented within my company with virtually no tweaking.”
With one of the industry’s most highly rated b2b sales enablement programs, Winning by Design has training geared toward everyone on your revenue team. For the newest members of your team, we offer internal onboarding so that you can ramp up your sales quickly and efficiently. Part of Winning by Design’s top-rate Revenue Academy, the onboarding sessions can be customized to reflect your company’s go-to-market plans. Open courses like Prospecting for Impact and Customer Success for Impact are designed to provide more seasoned members of your team with the top sales enablement tools. Private classes have curriculums tailored to your company’s needs, and coaching sessions reinforce the strategies that your team has learned along the way. We also have best-in-class frameworks and detailed blueprints to keep all this information at your fingertips. And we back everything up with our industry-recognized certification.
More than 11,000 people have completed training programs through our Revenue Academy, including the team at OwnBackup, the leading SaaS data protection platform. “All of us across the Revenue team are using one framework to diagnose our customers, no matter where they are in the customer journey,” said Thomas Cheriyan, OwnBackup’s Senior Director of Learning and Development. “This makes for a more effective way for us to connect with our customers, a better customer experience, and ultimately is proving out in the numbers as increased top-line revenue for the company.”
We get positive feedback from many of the people who come to us looking for the best b2b sales enablement tools. Our training courses have earned more than 500 five-star reviews on G2 and are ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services. Training Industry, the leading research and information resource for corporate learning leaders, included Winning by Design in its list of the Top 20 Training Companies in 2022.
Sales Enablement Certification
For the best sales enablement certification, companies turn to Winning by Design. With role-based training for your entire revenue team — including Sales, Sales Development, Business Development, Customer Success, and Revenue Management — our sales enablement certification courses are a great introduction to topics that may be new to some members of your team or a refresher for those who are seasoned veterans. “The Customer Success certification course helped me refresh key principles and concepts that are crucial when building strategic, long-lasting relationships with our customers,” said Daniela Ayllon, Director of Customer Success at Inspectorio. “Taking this course really helped me to identify great opportunities to implement best practices that will significantly improve the way our company handles critical events and milestones in the customer’s lifecycle.”
When you’re comparing sales enablement courses, keep in mind that many training companies teach traditional sales methodologies. If your organization focuses on recurring revenue, these older methodologies might not be the right ones for you. Our SaaS sales method works differently, focusing on building a long-term relationship with customers. Winning by Design has unbeatable expertise in the recurring revenue model and can help your company put together a plan for building sustainable growth. Our sales enablement content is the best way to get there.
Sales Enablement Materials
Because of the massive changes to the industry over the past decade, your sales enablement platform needs to focus on providing your revenue team with the tools it needs to compete in today’s world. But what are the sales enablement materials that you need? You’ll need to align with your marketing department on creating the materials that your sales reps need to sell your company. On top of that, you need to make sure that your IT department is providing you with the best possible data about your customers. Unless your reps understand who your customers are, they can’t make the sale.
Besides these examples of sales enablement content, Winning by Design provides a set of tools for companies looking to boost their sales. Included are our best-in-class frameworks and detailed blueprints that are available to everyone who takes part in our courses. Participants in our courses say that the blueprints, which cover all the most important topics, are a perfect way to refer back to the material that was taught in a course. “It’s invaluable training for any sales team,” said Chris Kim, Sales Development Representative at Diligent Corporation. “The materials are all summarized in the blueprints provided, which I think provides massive value.”
Sales Enablement Plan
What’s the meaning of the term sales enablement plan? Practically speaking, a sales enablement plan details how you will provide your sales teams with the tools and training they need to be most effective. It puts down in writing how you will ensure that your people, your processes, and your technology are all aligned to drive sales and increase revenue. All parts of your revenue team — from Business Development to Customer Success — should take a part in drafting your sales enablement plan. Because they are an important part of the process, members of your marketing and technology teams should attend as well.
Your sales enablement framework should start out with a mission statement. It can be as short as a sentence or two. The only requirement is that it captures what you’d like to accomplish. If you need help crafting a mission statement that’s right for your company, there are many sales enablement plan templates available online. The second step is deciding on the size of your sales enablement team. For smaller companies, this team could be a single person. For larger ones, it could be an entire dedicated department. Lastly, develop your roll-out plan and share it with all the stakeholders. It’s important everyone on your sales team knows the resources they will have at their disposal.
If you haven’t done it before, putting together a sales enablement platform can be a challenge. There are so many things to remember — Is your marketing team looped in? What data is available from the tech team? Which executives do you need to sign off? — that it can be daunting. That’s where Winning by Design’s years of experience with B2B sales enablement is so important. Our team of professionals can help you craft a sales enablement plan that’s right for your company.
Sales Enablement Examples
What is sales enablement? And why is sales enablement important for recurring revenue companies? These are questions that we hear all the time, so it’s worth pausing for a definition. Sales enablement is making sure that your revenue team has all the resources it needs to reach out to prospects, win their business, and help them achieve the impact that they are looking for. To accomplish this, you have to make sure that all parts of your revenue team are aligned so that a customer can move from Business Development to Sales, or from Sales to Customer Success, with as little friction as possible.
You can’t be as effective as possible without the right sales enablement collateral. This is any branded content that promotes your company, product, or service. Some examples of sales content that’s crucial for revenue teams include research reports, white papers, and case studies. A close collaboration with your marketing department is necessary for getting the right content into the hands of your sales team. Just as important is partnering with your tech team. Chances are that it gathers important information about your customers and your competition, and that definitely should be shared with the sales team. Some examples of sales enablement content that your tech team is already collecting includes market research and competitor analysis.
Sales enablement can have positive results for your recurring revenue company. Two out of three companies that invest in sales enablement report a significant ROI. If you need more sales enablement ideas, contact the team at Winning by Design. We can help you create processes and playbooks that make sure your entire team is working together and making more sales.
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