WbD ACCELERATOR

Create a custom playbook for your entire revenue team

Guided Sales Playbook Design

Getting a sales process in place for a newly established sales team can be challenging; the off-the-shelf frameworks don’t capture the custom needs of your business.

Instead of starting from scratch or using a standard framework, you can now create one yourself.

We give you proven playbook templates used by fast-growing teams and pair you with a certified expert coach to guide you along the way.

For individual companies.

Get the details

For VC/PE portfolio companies.

Get the details

This program is designed specifically for:

Startup founders doing founder-led sales, and looking to establish their first sales team

Teams that have achieved product-market fit and are moving into the next stage of growth

Sales, marketing or enablement leaders responsible for improving sales results

Investors seeking to optimize the performance of revenue teams at their portfolio companies

FOR INDIVIDUAL COMPANIES

  • Up to 3 seats in the course for your leaders and team members
  • Four live group coaching sessions with a certified Revenue Coach (2 hours/week)
  • Five 1:1 playbook design sessions with a certified Revenue Coach (1 hour/week)
  • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom video conference
  • Access to downloadable blueprints and templates

3-5 companies per cohort

Price: $15K

FOR VC/PE PORTFOLIOS

  • One cohort of up to 20 seats filled by leaders and team members from your portfolio companies
  • Customized curriculum with your portfolio GTM best practices and philosophy
  • Four live group coaching sessions with a certified Revenue Coach (2 hours/week)
  • For each portfolio company:
    • Five 1:1 playbook design sessions with a certified Revenue Coach (1 hour/week)
    • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom video conference
  • Access to downloadable blueprints and templates
  • Co-branded with portfolio branding

Price: Contact us for pricing

Upcoming sessions

September 2021 Cohort

Session 1: Thursday, Sept 2 @ 12-1:30pm Eastern Time

Session 2: Thursday, Sept 9 @ 12-1:30pm Eastern Time

Session 3: Thursday, Sept 16 @ 12-1:30pm Eastern Time

Session 4: Thursday, Sept 23 @ 12-1:30pm Eastern Time

October 2021 Cohort

Session 1: Thursday, Oct 7 @ 12-1:30pm Eastern Time

Session 2: Thursday, Oct 14 @ 12-1:30pm Eastern Time

Session 3: Thursday, Oct 21 @ 12-1:30pm Eastern Time

Session 4: Thursday, Oct 28 @ 12-1:30pm Eastern Time

After just four weeks, you will come away with:

Diagnostic of your existing sales process, and specific recommendations for improvements

A complete, customer-centric sales process for your team to start using right away

Custom blueprints and turn-by-turn directions for your reps to follow

Program Details

Part 1: The SaaS Sales Method

By the end of this session, you will come away with:

  • An overview of the fundamental models that govern recurring revenue businesses
  • An understanding of SPICED, the standard operating model for recurring revenue businesses
  • Conversion and volume metrics that you need to measure to achieve your goals
  • A gap analysis of your business based on your current metrics

Part 2: The One-Page Sales Playbook

By the end of this session, you will come away with:

  • A proven template of a one-page sales playbook
  • A step-by-step process for building your own effective sales playbook

Part 3: Essential Sales Playbook Content

By the end of this session, you will come away with:

  • The turn-by-turn directions to include in your playbook that reps need to succeed in each stage of the process
  • Customizable blueprints that visualize your key customer interactions
  • Supporting enablement templates, including call and email scripts, persona cards, and account planning guides

Part 4: Implementing your Sales Playbook

By the end of this session, you will come away with:

  • Best practices for ensuring your playbook remains fresh and relevant to your team
  • Recommendations for integrating your sales playbooks into your existing tech stack

LEARN MORE